About Us Wing is a M32 AI startup (backed by top-tier Silicon Valley VCs) building agentic AI for traditional service businesses. We combine startup speed with corporate stability, zero bureaucracy, and a focus on ambitious impact. Responsibilities Lead organic expansion by leveraging deep SEO expertise and CRO mastery to engineer creative, selfsustaining growth loops. Perform comprehensive keyword research, competitive analysis, and topic clustering using Ahrefs, SEMrush, or Google Search Console to drive targeted organic traffic growth. Oversee content strategy including onpage optimization, pillarcluster architectures, publishing cadences, and backlink acquisition through outreach and partnerships. Continuously audit and refine technical SEO elements to enhance site authority, crawl efficiency, and longterm search visibility. Architect and build highperformance landing pages (Framer expertise preferred) with integrated A/B, multivariate testing, and heatmapping to maximize conversion rates across acquisition to retention. Dive into behavioral analytics via GA4, PostHog, or similar tools to diagnose dropoffs, optimize user flows, CTAs, forms, and personalization triggers. Align SEOdriven traffic with postclick experiences to create seamless, highconverting journeys that reduce friction and boost LTV. Craft compelling, SEOoptimized copy for landing pages, longform content (blogs, guides, case studies), and nurturing assets that convert search intent into revenue. Collaborate with product, design, and content teams to maintain unified messaging, GTM positioning, and brand consistency. Design and manage sophisticated email/CRM flows for onboarding, engagement, upsell, winback, and referrals, ensuring toptier deliverability. Implement nocode automations with Zapier, n8n, Make, or equivalent to trigger personalized sequences based on user behavior, product usage, and funnel stage. Integrate data layers across CRM, analytics, and product events for realtime nurturing and retargeting. Ideate, test, and scale inventive lowcost experiments including comarketing, affiliate programs, influencer collaborations, community initiatives, and viral referral loops to minimize CAC. Validate hypotheses rapidly (ideatoinsight in days) using structured frameworks, prioritizing scalable organic levers. Contribute to team processes, documentation, hiring, and knowledge sharing to support sustained scaling. Success Metrics Demonstrated impact scaling B2B SaaS from $0 to $15M ARR through SEO/CRO, with quantifiable results in organic traffic, CVR improvements, CAC reduction, pipeline velocity, and MRR growth. Proven ability to prototype and launch experiments in days, often accelerated by AI tools for research, content, and analysis. Portfolio of case studies showcasing crosschannel growth loops and measurable business outcomes. Qualifications Bachelors degree in Marketing, Design, Communications, or equivalent experience. 5+ years handson in SEO and CRO within competitive B2B environments, with a track record of driving organic revenue. Proficiency in core tools: GA4/PostHog (analytics), Ahrefs/SEMrush/GSC (SEO), Framer (design), campaign managers/automation platforms. Strong fundamentals in attribution, funnel analytics, and growth modeling; comfortable with ambiguity in fastpaced startups. Excellent communication and collaboration abilities in team settings. Compensation & Benefits The annual salary range for this role is CAD 100k150k with performancebased bonus at the discretion of management. Competitive salary Performancebased bonuses Software for Upskilling & Productivity Remotefirst culture Work from anywhere Paid Time Off Health Insurance High autonomy, low bureaucracy Fasttrack to leadership for high performers US HQ Opportunities Direct access to founding team High visibility, autonomy and ownership Hiring Process Introduction call with Recruiter Practical challenge to assess your work quality Team interview Final call with Founders Offer We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr
Job Title
Growth Marketing Lead