Job Title

We are a collective of aquatic professionals assembled together to create and distribute thoughtful aquatic mechanical product solutions for recreational water and life support systems. We endeavor to develop sustainable products and solutions that save water, reduce energy consumption, and decrease space required, all while lowering operating costs and increasing efficiency. Developing disruptive aquatic solutions is who we are and what we do. We improve the owner, designer, and builder experience by creating, manufacturing, and distributing products specifically designed and manufactured for application in the recreational aquatics industry globally.About the positionAquify is looking to hire an experienced and versatile Digital Marketing Specialist to help build and grow our marketing endeavors. Our ideal candidate will help develop, implement, track and optimize our digital marketing campaigns across all digital channels to support lead generation efforts and brand recognition. You should have a strong grasp of current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.This position represents an opportunity to help define a marketing strategy at a small but mighty company transitioning from startup to a growth oriented position in the market.Key responsibilitiesManage and execute project deliverables set forth by the President and Digital StrategyPlan and execute various digital marketing campaigns through various channels including PPC, Paid Social, Affiliate and SEOProvide creative and design support for brand development, promotional campaigns, and internal/external communicationsSource, manage, and maintain digital applications and third-party platforms to make our marketing initiatives as effective and efficient as possibleCreate social media content that is consistent with our brand goals, and engage with others in the aquatics industryProvide insight into building campaigns audiences, conversion tracking, and other metrics to maximize impact and resultsCollaborate with internal sales and engineering teams to help refine our lead generation effortsIdentify new advertising trends in our industry and opportunities within various platformsContinuously monitor, review, and analyze digital campaign performance to improve and evolve tactics on a monthly, quarterly, and annual basisCreate monthly reports on digital metrics and measurementsSupport the content management on the websiteProducing digital content in the form of blog posts, case studies, newsletters, brochures, press releasesProducing and coordinating photo and video content for promotional material and instructional videosKeep track of budget and optimize spend effectivelyEvaluate competitorsAssist with day to day activities as neededRequirements3+ years of experience in a professional settingExperience with LinkedIn Ads, Google Ads, HTML/CSS, WordPress, and Google Analytics, Google Workspace, Instagram, FacebookExperience with marketing automation and CRM tools like HubspotStrong data analysis and data driven thinkingAbility to work effectively with a remote teamA solution-oriented, independent individual with strong problem-solving skillsA self starter with ideas to bring to the table to help build and grow a successful digital marketing strategyUnderstanding of current digital ad platforms and how to effectively apply design to achieve ROI targetsPhotography, videography, and/or graphic design skills are an assetFamiliarity with the commercial aquatics industry an assetExperience marketing to commercial/industrial/mechanical related audiences an assetPossible travel to important project sites to produce marketing assetsUnderstanding of SEO best practices in content writing an assetCompensation and perksBonus structurePaid vacation, holidays, and sick leaveHealth insurance including dental and vision careOffice closure time off between Christmas and New YearsLocationKelowna (office) or Vancouver (remote), BC, Canada preferred but elsewhere in Canada or the USA will be considered for the right fit.Aquify Systems is an inclusive and diverse collective of aquatics professionals.We create aquatic mechanical products that use less and give more. Products that promote healthy communities, inspiration, and reduce their negative impact on the environment.Our mission is to create aquatic mechanical equipment products that use less water, energy and space.VisionOur vision is to create aquatic mechanical equipment that is kind to the environment and kind to the people who use it.Does a career at Aquify sound like a good fit? Apply for this job now! #J-18808-Ljbffr