Job Title

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquarteredin Torontoand with teammembersacross the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment. Creative Director Why this role exists Open Farm is a premium pet food brand built on trust, transparency, and doing things the right way, always. Wereentering a new phase of growth where creative excellenceisntjust about beautifulstorytelling,itsalsoabout driving clarity, speed, and results across the entire funnel. This role exists to own and connect our narrative endtoend: from the first moment someone meets Open Farm, to the point they choose us, stay with us, and advocate for us. Youllensure our creative work is emotionally resonant, unmistakably Open Farm, and measurably effective. T his is not a big idea, hand it off role. This is where strategy meets execution. You will think, make, test, refine, and launch. The role The Creative Directoris responsible forshaping and stewarding Open Farms creative direction across all channels and funnel stages:brand, social, paid, owned, and commerce. Reporting to the VP of Marketing and sitting within the Brand team,youlldefine the creative north star and ensure it shows up consistently, clearly, and powerfully everywhere our brand lives.Youllpartner closely with Brand, Growth, DTC, Social,Retail marketingand external partners to turn insight into work that performs. You are equal parts creative leader, strategic thinker, and handson doer. You care deeply about craft, but you care just as much about impact. What youll own Brand narrative & creative direction Own and evolve Open Farms brand narrative, voice, and creative principles across all channels. Define the nonnegotiables (tone, visual language, messaging guardrails) that ensure consistency without killing speed. Ensure every piece of creative ladders into a clear, cohesive brand story. Strategy that turns into execution Translate customer, business, and cultural insights into clear creative direction and concepts. Develop campaign ideas, story arcs, and content frameworks that scale across funnel stages. Actively contribute to concepting, writing, and creative problemsolving this is a handson role. Performanceminded creativity Partner with Growth and DTC teams to ensure creative work drives attention, consideration, and conversion. Use performance data, testing results, and platform insights to refine creative direction and drive execution. Balance brand building with commercial outcomes and know when to push each. Set the creative direction for social storytelling across platforms, ensuring it ladders into the broaderbrandnarrative. Partner closely with Social and Community teams to guide narratives, formats, and creative guardrails balancing cultural relevance with brand consistency. Contribute to social concepting, scripting, and storytelling when needed, without owning daytoday posting or community management. Help shape highvelocity content approaches that drive reach, engagement, and follower growth. Ensure social content reflects platformspecific behaviors, trends, and algorithms while remaining unmistakably Open Farm. Creative leadership & collaboration Provide clear creative direction and feedback to inhouse creators across paid, email, web, andsocial. Brief and collaborate with external agencies, freelancers, and production partners. Build simple, scalable creative systems that raise quality and increase speed. What success looks like Open Farm creative is deeply on brandand effective -It catches attentionofconsumers (drives fame), tells the right stories anddrivebroaderengagement. Open Farms creative feels unmistakable, consistent, and differentiated. Teams move faster because direction is clear. Campaigns and content perform creatively and commercially. Creative decisions are grounded in insight, not opinion. The brand shows up with warmth, confidence, wit and conviction without losing rigor. What were looking for Experience 710+ years in creative direction, brand storytelling, or copyled creative roles. Experience in CPG, lifestyle, or missiondriven brands (DTC experience strongly preferred). Proven work across multiple channels and funnel stages. Capabilities Strong conceptual thinker who can turn ideas into real, shippable work. Deep understanding of digital, social, and performance creative. Comfortable using data and insights to inform creative decisions. Able to clearly articulate creative rationale to senior stakeholders. Ways of working Handson, pragmatic, and accountable. Collaborative, clear, and direct communicator. High standards for craft and equally high standards for impact. Thrives in a fastmoving environment where priorities evolve. Why youll love it here Youllhave real ownership, real influence, and the opportunity to shape how a premium brand shows up in the world creatively and commercially.Youllwork with people who care deeply, move quickly, and expectgreat work. Ifyoureexcited by the challenge of building a brand narrative that performs as hard as it inspires, this role is for you. AI Statement Open Farm may use AI tools to help organize and review applications efficiently. While technology supports our process, every hiring decision is made by our team, with care and intention. We also prioritize meaningful human connection, which is why our interview process includes in-person conversationsbecause technology can support the process, but cant replace the impact of human connection. Hybrid Work At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work togetherfurry friends included! Thats why weve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business. Vacancy Type: New Position Our Values We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win-Win Partnerships Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm''''srecruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm''''s recruitment processtakes into accounttheir accessibility needs. #J-18808-Ljbffr