Job Title

About Durable: Durable builds technology that makes business ownership frictionless. We believe in a world where everyone is a business owner. Whether it''s a full-time, part-time, or side hustle - we want to make it frictionless to start and operate a business. Over 3 million business owners have launched with Durable. We are generating significant revenue, wellfunded by Silicon Valley investors, and growing extremely fast. Our vision is much bigger, and we''re looking for incredible people to join our team and make an impact. About the role: We''re hiring a Performance Growth Marketer to own paid acquisition and conversion optimization as a handson AInative operator. You''ll study what''s working at the fastestgrowing PLG and AI companies, adapt their playbooks, and run experiments at velocity across the entire funnel. This role is about execution speed, data fluency, and using AI to do the work of a 10person team. This is a handson role. You will build, test, and optimize everything yourself (with resources for design/eng when needed to move faster). Youll work closely with our content lead to turn creative output into ad concepts, then run structured tests across channels. Youll own conversion funnel improvements and the tracking infrastructure that makes all of it measurable. Youll obsess over numbers to kill bad performers fast and understand what, when, and why certain plays are winners. Youll move faster than most teams by using AI tools, and bring a bias toward testing over perfecting. When considering how to get something done you default to build it yourself > find a new tool > outsource it. Our ideal candidate has scaled paid channels at an earlystage startup and is deeply fluent in the modern performance marketing stack. Ideally youve done this in PLG or AInative companies. What youll do: Own the full funnel: paid acquisition + conversion Set up, manage, and optimize all paid channels yourself Own conversion paths from every GTM moment: homepage, feature pages, pricing signup, landing pages Run 12 weekly CRO tests on signup flows, pricing presentation, landing modules, CTAs, form fields Own tracking hygiene and dashboards everyone trusts connect spend to signups to activated users to revenue Manage budget allocation based on realtime performance across the full funnel Watch activation proxies and flag when paid is pulling in lowquality signups Report weekly on CAC, conversion rates at every stage, and whats next Amplify product launches and new features Take product releases, new features, and content assets and turn them into demand Build ad variants, retargeting campaigns, and conversionoptimized landing pages for every launch Partner with product marketing to ensure launches translate into scalable paid and conversion plays Move fast with AI Use AI tools to generate ad variations, landing page copy, and test ideas faster (we will ask for examples of what youve built yourself) Automate reporting and analysis Stay ahead of how AInative companies are doing performance marketing What youll bring: Youre numbers obsessed Youve run paid acquisition at a highgrowth startup or fastmoving environment (personally managing campaigns across multiple channels) You''re analytical: you understand CAC, LTV, conversion rates, attribution models, and payback periods You''ve run landing page and conversion tests, not just ad tests You''re scrappy: you ship experiments weekly and kill bad ideas fast You''re fluent in modern analytics tools (PostHog, GA4, etc.) You are AInative well beyond ChatGPT you''re building systems and workflows, not generating docs in chat You''ve worked in PLG or productled companies where marketing and product blur together You''ve scaled channels from $10K/month to $100K+/month Bonus : you have started a business or side gig and want to do it again Who we want to work with High agency: you deliver results even when the path forward isnt clearly defined Energizing: you elevate the team''s speed, performance, and morale Ambitious: you continuously raise the bar Obsessive: you dig deep into the weeds of your craft AInative: you build systems over doing tasks, and are ahead of the mainstream usage Team player: you lift up others around you Success in this role looks like Paid channels are profitable and scaling month over month CAC is trending down, conversion rates trending up You''re running 35 tests per week across creative and landing pages Clear frameworks exist for what creative works and why Marketing spend is connected to revenue in dashboards everyone can see Why join us? At Durable, were committed to creating an environment where you can thrive. Heres what you can look forward to: Hybrid work at Gastown HQ: Our wellstocked Vancouver office offers stunning views of the North Shore, and while we value inperson collaboration, you''re free to work from home when you need to. Mondays and Thursdays are our inoffice anchor days. Comprehensive benefits: Health and dental coverage to support your wellbeing. Home office stipend: Receive a stipend to create a comfortable and productive workspace. Professional development: We support your growth with opportunities like conferences, courses, and speaking engagements. Team events: Connect with your colleagues through retreats and teambuilding activities. Equipment: Start strong with a companyprovided laptop and the tools you need to succeed. Location: This role will be hybrid, based in Vancouver. We''re open to remote candidates in Canada if you''re the perfect fit. Compensation: Base salary range $130,000160,000 CAD, plus equity. This range is based on Vancouver, BC. Actual compensation is determined on a casebycase basis and takes into account experience level and skillset. #J-18808-Ljbffr