Job Title

Austin Texas United States of America Role ID 212148 Worker Type Regular Employee Studio/Department Marketing Work Model Hybrid Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Electronic Arts is looking for a Web Campaign Ops Lead who can bring clarity, coordination, and craft to the way we communicate with players across email, web, and in-game messaging. Youll be responsible for the production and execution of high-quality, player-centric communications that complement our games, guide players through their journeys, and strengthen their relationship with our franchises. This role acts as a bridge between CRM and multiple functional areas across EA: game teams (Studios), Brand/Marketing, Merchandising/ecommerce (Global Operations), and more. Youll champion consistency and harmony across CRM channels to give players a unified, accessible, and meaningful content journey whether theyre reading an email, landing on a web page, or interacting with a live service moment in-game. You will report to the Director, CRM Campaigns. Drive alignment between web experiences, email content, and in-game moments to ensure a cohesive and intuitive communication ecosystem. Translate franchise beats, live service updates, promotions, and seasonal content into connected messaging journeys that reduce friction and enhance clarity for players. Ensure the websites and related CRM surfaces meet EAs accessibility, UX, and content design standards. End-to-End Campaign Production Work closely with CRM colleagues, Creative (copy & asset production), Localization, QV, and franchise partners to publish personalized, accurate, and timely player communications across web channels, with an understanding of how the messaging crosses platforms. As we build our team and technology capabilities, our remit will cover email, web, and in-game messaging. Build and manage content calendars that support franchise goals, live ops schedules, engagement campaigns, and global campaign beats. Partner with Franchise Strategists (CRM), Brand, and Product Management to understand upcoming content, opportunities, and player needs. Ensure CRM messaging supports gameplay goals, retention objectives, and overall player satisfaction without causing cognitive overload or repetition. Tooling, Process, & Operational Excellence Serve as a key user of EAs CRM and content production tooling (iterable, internal platforms, content management systems, email & web modules). Champion and organize workflow improvements, documentation, naming conventions, segmentation standards/personalization, and QA processes. Surface system gaps and collaborate with Franchise, Engineering and Product partners to enhance automation, targeting, and content delivery capabilities. Insights, Data, & Optimization Partner with analytics teams to define measurement plans, segmentation logic, and success criteria. Run structured experiments across content, timing, and cross-channel sequencing. In collaboration with the analytics team, produce and socialize clear insights and recommendations that help teams refine messaging strategy and elevate the player experience. Facilitate and participate in planning sessions, reviews, and milestone check-ins for CRM initiatives. Communicate timelines, dependencies, risks, and opportunities with clarity and calm. Advocate for the player by ensuring messaging is respectful, relevant, and grounded in data-informed understanding of player behavior. What You Bring 47 years of CRM, lifecycle marketing, production, or digital content publishing/operations experience ideally in games, entertainment, or consumer digital products. Proven success producing content across web, email and/or message-based channels. People management experience, whether it be a team lead, supervisor, and/or direct manager, is an asset. Handson experience with content management systems (e.g., Contentful, AEM) and an understanding of and interest in eventbased triggers, segmentation, and personalization. Strong production instincts: timelines, workflows, documentation, risk mitigation, and crossteam alignment are second nature to you. A playerfirst mindset with sensitivity to communication fatigue, channel overload, and UX clarity. Familiarity with live service game development rhythms and ingame messaging systems. Why This Role Matters at EA Every communication we send is an extension of our games and our relationship with players. Your work will shape how millions of players discover new content, navigate updates, and feel supported throughout their journey. When email, web, and ingame messaging sing the same tune, players feel the difference and you will be integral in creating that harmony. Pay Transparency - North America COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES Pay is just one part of the overall compensation at EA. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid topup to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular fulltime employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts Were proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental wellbeing support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. #J-18808-Ljbffr