Job Title

Brand Communications Director Brodie Rec. League Type: Full-Time | Permanent Location: Toronto, ON Salary: $90,000 $1200,000 CAD annually Reports to: COO Company Overview 50,000+ athletes. 22+ markets. 600+ weekly games. Two countries. One mission: prove that athletic dreams don''''t have expiration dates. Brodie League is more than a basketball leagueits a community. As one of North Americas fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes. Role Overview The Brand Communications Director is the architect of Brodie''''s corporate voice & strategic narrative across earned, owned & paid channels. Reporting to Shane Stirling, Executive Creative Director, you''''ll serve as the primary liaison between Brodie & external media, managing all aspects of corporate communications, public relations & branded content distribution. You''''ll translate our creative conviction into authoritative communicationbuilding newsletter strategy, daily email engagement, PR infrastructure, media relations & LinkedIn presence that positions Brodie as the primary source in adult basketball culture. This is our Clair Rankin role: someone who can operate with equal fluency in boardrooms & culture, turning what happens on the court into stories that drive business outcomes. Core Responsibilities Strategic Communications Leadership Own Brodie Leagues integrated communications strategy aligned with business objectives and brand positioning Strategic Communications Leadership (continued) Lead communications planning for major announcements including launches, partnerships, expansions, executive appointments, and milestones Strategic Communications Leadership (continued) Build and manage an annual communications calendar aligned with marketing and business development initiatives Strategic Communications Leadership (continued) Manage communications budget, agency partners, and vendors Strategic Communications Leadership (continued) Provide strategic counsel to the CEO, COO, and Executive Creative Director on messaging, positioning, and timing Strategic Communications Leadership (continued) Monitor industry trends, cultural moments, and competitive landscape to identify proactive story opportunities Strategic Communications Leadership (continued) Develop crisis communications protocols and act as primary contact during sensitive situations Media Relations & Earned Coverage Build and maintain relationships with national and regional media across sports, business, culture, and lifestyle Media Relations & Earned Coverage (continued) Develop targeted media lists and proactively pitch tier-1 and trade publications Media Relations & Earned Coverage (continued) Serve as primary media contact and spokesperson liaison Media Relations & Earned Coverage (continued) Secure high-impact earned media placements that drive brand awareness, partnership opportunities, and investor interest Media Relations & Earned Coverage (continued) Plan and execute press events, interviews, and media briefings Media Relations & Earned Coverage (continued) Track and report on earned media performance, sentiment, and share of voice Corporate & Executive Communications Position the CEO and leadership team as thought leaders through bylines, speaking engagements, and media features Corporate & Executive Communications (continued) Develop executive communications including speeches, talking points, Q&A documents, and briefing materials Corporate & Executive Communications (continued) Draft and distribute press releases, official statements, and corporate announcements Corporate & Executive Communications (continued) Maintain corporate fact sheets, executive bios, and boilerplate language Owned Media & Content Launch and manage the Brodie League newsletter as a premier basketball culture publication Owned Media & Content (continued) Develop daily email communication strategy to drive engagement, retention, and conversion Owned Media & Content (continued) Create long-form content including case studies, industry reports, and thought leadership Owned Media & Content (continued) Oversee corporate blog, LinkedIn, and owned channels with consistent voice and narrative Owned Media & Content (continued) Measure content performance through engagement metrics and subscriber growth Brand Messaging & Voice Develop and maintain messaging architecture for athletes, partners, investors, media, and community Brand Messaging & Voice (continued) Create corporate communications guidelines to ensure consistency and authenticity Brand Messaging & Voice (continued) Translate cultural credibility into corporate language without losing Brodie Leagues edge Brand Messaging & Voice (continued) Ensure all communications reinforce Brodie Leagues category leadership Partnership & Investor Communications Support partnership announcements, case studies, and co-branded storytelling Partnership & Investor Communications (continued) Translate cultural momentum into investor-ready narratives and proof points Partnership & Investor Communications (continued) Support fundraising, investor updates, and board communications Social & Digital Communications Build Brodie Leagues LinkedIn into a destination for basketball industry insight and business storytelling Social & Digital Communications (continued) Develop executive social strategy for leadership Social & Digital Communications (continued) Create B2B content that generates partnership and investor interest Social & Digital Communications (continued) Monitor sentiment and provide reputation management guidance Requirements 7-10 years of progressive experience in corporate communications, public relations, or brand journalism Proven track record securing earned media in tier-1 national and trade publications Demonstrated success building communications functions or brands from zero to one Exceptional writing and editing skills across press, executive, long-form, and social formats Strong understanding of sports, business, culture, and lifestyle media landscapes Experience managing crisis communications and sensitive corporate matters Strong project management and cross-functional collaboration skills 5 days in office at our Toronto HQ - Brodie League has thrived due to a culture of collaboration and teamwork in office NICE TO HAVES Experience at Nike, Adidas, Red Bull, Lululemon or similar brands that operate at intersection of culture & commerce Agency background (sports marketing PR, corporate communications, brand strategy) Track record launching successful owned media properties (newsletters, podcasts, content platforms) Executive communications or CEO/C-suite positioning experience Familiarity with investor relations & fundraising communications Existing relationships with sports business media (Sports Business Journal, Sportico, Front Office Sports) Compensation Disclosure The expected annual compensation range for this role is between $90,000 and $120,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future. Why Join Brodie League Comprehensive health and wellness plan Access to a yearly Brodie takeover of the Toronto Raptors court Significant growth and mentorship opportunities Professional development budget League membership and free play across 22+ markets Details regarding our full benefits package will be provided during the interview process. Artificial Intelligence Disclosure Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants. Commitment to Inclusion We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work. #J-18808-Ljbffr