Job Title

Every day, in every country, sex traffickers find new ways to exploit people, on screens and in person. One in three victims is a child. When sex trafficking and exploitation try to take childhood away, we rally everyone, and everything needed to protect it. Whether its research, prevention, aftercare or educationaround the world or around the cornerwe do whatever it takes, for as long as it takes. Because every child deserves a childhood. And every childhood deserves an ally. Learn more: ally.org What We Value Proximity: Step into hard places: understanding grows when we choose to be present. Resolve: Push forward with purpose: opposition is expected, but so is progress. Optimism: Turn hope into action: it lifts even the heaviest moments. Teamwork: Take responsibility, trust the team: because we make more possible together. Excellence: Bring your best: its how you show respect and care for others. Creativity: See possibilities where others see limits: imagination sparks change. Thankfulness: Lead with gratitude: it fuels generosity and thoughtful action. Position Overview This role is responsible for shaping and leading Allys marketing and communications strategy with a strong focus on fundraising impact, audience growth for prevention and advocacy, and brand-driven revenue. The Marketing & Communications Director brings a businessminded, innovative approach to storytellingtreating campaigns as strategic growth levers rather than traditional fundraising outputs. This leader understands how modern audiences engage, give, and advocateand designs marketing systems that convert awareness into action. They bring strong creative judgment, trend fluency, and strategic clarity, enabling Ally to remain culturally relevant, visually compelling, and financially sustainable. As part of our passionate team, you will play a key role in raising awareness and inspiring action. You will oversee subcontractors and collaborate with various stakeholders to bring our shared vision to life. Together, we will design and execute impactful campaigns that engage diverse audiences, tell our story authentically, and build a global community united in the fight against sex trafficking and exploitation of children. What Youll Do (This role partners closely with Development and Leadership but does not own donor operations, stewardship, or grant writing.) Lead the development, execution, and ongoing refinement of Allys marketing and communications strategy, ensuring alignment with organizational goals and values. Own the marketing strategy that supports fundraising growth, including donor acquisition, retention support, peertopeer campaigns, and brandled conversion pathways. Translate strategic priorities into a clear marketing roadmap with defined objectives, timelines, and measurable outcomes. Serve as a key thought partner to senior leadership, providing strategic insight on brand positioning, audience engagement, and growth opportunities. Champion innovation by exploring new platforms, tools, and approaches to expand Allys reach and impact globally. Apply a business and growth mindset to campaigns, evaluating ROI, scalability, and longterm audience value. Storytelling & Brand Stewardship Shape and safeguard Allys brand voice, ensuring all communications are authentic, compassionate, and grounded in dignity and care. Lead the creation of empathetic, compelling narratives that elevate survivorcentered storytelling and inspire understanding, trust, and action. Ensure consistent, valuesdriven messaging across all channels, including digital platforms, campaigns, and organizational communications. Campaigns & Content Conceptualize campaigns as strategic products with clear audiences, value propositions, success metrics, and lifecycle plans. Design, oversee, and execute integrated marketing and awareness campaigns that mobilize supporters, donors, and partners around Allys mission. Oversee content strategy and production across digital platforms (website, social media, email, and other channels), ensuring highquality, impactful storytelling. Collaborate with internal teams and external subcontractors to bring campaigns and creative initiatives to life on time and on budget. Creative Direction & Aesthetic Leadership Ensure all creative work meets a high bar for aesthetic excellence, cultural relevance, and platformnative execution. Stay current on design, storytelling, and digital trends, ensuring Allys brand feels modern, credible, and emotionally resonant. Ensure Allys visual identity and storytelling remain contemporary, compelling, and differentiated in a crowded landscape. Confidently evaluate creative work across disciplines, offering clear, constructive feedback that elevates quality. Lead, mentor, and grow the marketing and creative team, fostering a culture of collaboration, creativity, accountability, and excellence. Manage relationships with consultants, agencies, and freelancers, ensuring alignment with strategy, brand, and values. Encourage professional development and empower team members to do their best work in service of the mission. Performance, Insights & Budget Management Use data and analytics to evaluate the effectiveness of campaigns and communications efforts, applying insights to continuously refine strategy and improve outcomes. Establish key performance indicators (KPIs) and reporting practices to track progress and impact. Collaborate to manage the marketing budget responsibly, maximizing efficiency and ensuring resources are allocated to the highestimpact initiatives. Required Qualifications 5+ years of experience in marketing and communications leadership. Proven success in creating strategies that combine empathy with innovation and effectiveness. Strong people management skills, with a passion for nurturing creativity and teamwork. Excellent written and verbal communication skills, with an ability to balance persuasive storytelling with authenticity. Experience with digital platforms, social media, email marketing, and content creation. Ability to think both strategically and creatively, with a willingness to explore new ideas and untested approaches. A deep commitment to our mission of ending human trafficking through care, courage, and action. Experience in the forprofit sector. Demonstrated experience using marketing strategy to drive revenue growth, audience acquisition, or demand generation. Strong creative judgment and aesthetic sensibility across visual, written, and digital media. Comfort operating in ambiguity, testing new ideas, and iterating based on performance. Beneficial Qualifications Bachelors degree in Marketing, Communications, or related fields (preferred but not required). Experience in the nonprofit sector. Compensation RRSP Matching Health Benefits and Spending Account How to Apply If you are a leader who thrives on connecting people through stories and communication, we would love for you to join us in building a world where every child can grow up free from exploitation. Please submit your resume, cover letter, and portfolio to [email protected]. Note: only applications submitted by email will be considered. #J-18808-Ljbffr