Job Title

3 days ago Be among the first 25 applicants Let us welcome you home. Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada. Our Vision: For every person to feel at home. This is truly supported by our credo. Let us welcome you home. All of us here feel it is an honour to work with our residents and we advocate a residentcentered approach where the Resident is the focus of all our endeavours. As a handson Digital Growth Marketing Manager who thrives on execution, loves improving systems, and knows how to drive results, you will be responsible for building, executing and generating inbound leads through key digital channels. You will plan, troubleshoot, and continuously improve how we bring campaigns to life by taking ownership of marketing operations, ensuring the tech, data, and processes behind the campaigns run smoothly. This enhances engagement, attracts new residents, and strengthens the communitys online presence. You will work closely with the Director of Marketing to support the senior living communities across Alberta and BC. Responsibilities Developing Digital Marketing Campaigns Promote the communitys services, amenities, and care programs by planning, tracking, managing timelines/assets and executing multitouch digital campaigns from setup to postmortem reporting while holding accountability. Managing Digital Platforms Foster positive digital engagement and respond to reviews with residents, families, and prospective clients to enhance online reputation management. Optimizing Website Content and SEO Improve visibility and accessibility for potential residents by monitoring and analysing campaign performance, channel KPIs, and providing regular insights and recommendations. Spearhead Lead Flow Management Drive lead generation, lead conversion and occupancy by using HubSpot to create workflows, automate nurture streams, retarget site visitors, and ensure leads are properly captured and passed to sales. Analyzing Digital Performance Metrics Refine strategies and improve user experience by managing PPC (Google, Meta), email marketing, website optimisation, and other performance channels. Collaborating Work with internal teams, external agencies, and other marketing team members to align and deliver campaigns on time, creating compelling content that highlights the communitys values and offerings. Exploring Emerging Technologies Improve communication and engagement with residents and families while serving as an internal HubSpot lead and primary user. Qualifications & Requirements Bachelors degree in marketing, business, or related field 35 years of handson experience in digital marketing, ideally in a fastmoving, midsized team Proven ability to manage inbound lead campaigns from end to end, including setup, execution, optimisation, and reporting Strong Communication and Project Management skills Strong HubSpot user (certifications a plus) Strong knowledge of WordPress Proficient in Google Ads, Meta Ads Manager, and email marketing Comfortable managing multiple campaigns and requests at once Highly organised with strong attention to detail Collaborative team player with a cando attitude Dataliterate and proactive in improving performance Comfortable working across multiple brands or business units Experience in ecommerce or highvolume consumer marketing is an asset Strong writing or content skills that support campaign performance is an asset Experience with website optimisation or conversion rate optimisation (CRO) is an asset Experience of working in a midsized, fastmoving organization is an asset Conditions of Employment Clear Police Information Check Why Join Optima Living? Competitive Compensation Marketcompetitive pay with increases based on service and performance Health & Wellness Employerpaid coverage for you and your family, including dental, vision, paramedical, travel insurance, and a health spending account Career Growth Advance your career with ongoing training, development, and internal opportunities Financial & Life Support Employermatching RRSP, life insurance, and access to our Employee and Family Assistance Program (EFAP) WorkLife Balance Generous vacation, paid sick time, and extra days off to rest and recharge Flexible Work Environment Enjoy ergonomic workspaces, hybrid options, and flexible hours to support your productivity Team Culture & Recognition Inclusive, teamoriented culture with social events, employee recognition through our Shining Stars program, and opportunities to engage in community and fundraising events which celebrate our mission, vision and values #J-18808-Ljbffr