OverviewBusiness Unit: Store Support Centre (SSC)lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.About this teamThe NA Brand Creative team brings lululemon to life through storytelling that resonates with both new and existing guests. We ensure our brand shows up as globally consistent, regionally relevant, and meaningfully differentiated within a crowded landscape. We drive business success by connecting guests to the heart of who we areour purpose, our values, and our unique brand personality. Through visual and verbal storytelling, we elevate the performance of our products and fuel brand love, awareness, and demand across NA.ResponsibilitiesLeads and inspires the creative direction and strategy for NA Creative campaigns, key initiatives/moments occurring in-region, brand initiatives and key guest touchpoints. Drives department resourcing, timelines and delivery of creative on time, on budget and in excellence. Leadership, guidance, and development of NA Creative Team. Creative Leader to cross-functional partners (within this roles portfolio).CREATIVE OVERSIGHTDefine and lead Creative Strategy (Across Workstreams, Categories, and Platforms)Lead Creative approach from concept development to delivery and launch, ensuring they align with Brand Strategy and business objectives/goals.Responsible for elevating and delivering NA Creative output across Campaigns, Categories, Branded Initiatives, Identity and Events through Digital, Physical, and Retail channels (The Omni Experience)Oversee design and execution of all creative assets, ensuring consistency and excellence across all channels and mediums, problem-solving creative issues, and providing direction and feedback to Creative Teams.Identifies Brand Creative opportunities for consistency across channelA key partner to NA Brand Marketing to identify brand and product storytelling strategy and opportunitiesIdentifies, manages and directs Regional creative agenciesUses market trends, consumer need, and competitive landscape to support creative strategiesTracks brand & campaign performance and can interpret data to influence larger creative strategiesResponsible for influencing and collaborating with cross-functional and regional executive leadershipPLANNING & RESOURCINGWork with creative and cross-functional leadership to establish project planning in order to meet brief objectives and creative excellence, on-budget and on-time.Develops best-in-class creative process and resource strategies for projects both in-house and externally based on business strategy and roadmapIdentifies resource and timeline gaps and calendar efficiencies with team and key executive counterpartsKey input, driver and editor of budgetary, resource and project/initiative needs for yearly planning (AOP)Plans resources against project and workstream roadmapMANAGEMENTIdentifies opportunities for professional development growth to the teamMentors and Inspires teams - Pushes methods, creative processes and thinking (brand storytelling, consistency, and differentiation)Reports progress of projects at major stages to VP, NA Brand Creative.Qualifications10-15 years of relevant experienceMA, MFA Arts or Fine ArtsExperience directly leading a team of 10+ peopleMarket research and insight gathering experienceMust HavesAcknowledge the presence of choice in every moment and take personal responsibility for your life.Possess an entrepreneurial spirit and continuously innovate to achieve great results.Communicate with honesty and kindness and create the space for others to do the same.Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.Foster connection by putting people first and building trusting relationships.Integrate fun and joy as a way of being and working, aka doesnt take yourself too seriously.Additional notesImmigration support is potentially available for this role.Compensation and benefits packagelululemons compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $187,400-$246,000 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Other components of our total rewards offerings include support of career development, wellbeing, and personal growth:Extended health and dental benefits, and mental health plansPaid time offSavings and retirement plan matchingParenthood top-upExtensive catalog of development course offeringsPeople networks, mentorship programs, and leadership series (to name a few)Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.Workplace arrangementHybrid. In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective. #J-18808-Ljbffr
Job Title
Senior Creative Director