Job Title

Technical Product Manager (Business Growth)Reports to: COOLocation: Remote, Calgary, TorontoAbout the JobAt Cubbi, product is the engine behind how businesses onboard, activate, and build lasting habits around food moments. This role owns the full lifecycle from sign up to repeat usage.We are looking for a hands-on Product Manager who will drive activation, improve conversion, increase signup velocity, and strengthen user ordering habits across our business and tenant product surfaces.This is not a roadmap only role. This is for someone who ships, tests, learns, and improves the product every week.Role OverviewAs Product Manager, you will own the business and tenant activation and product line usage end to end. Your mandate is simple: turn more sign ups into active users, and more active users into habitual customers.You will identify friction, design nudges, prioritize experiments, and work closely with engineering, growth, and ops to move key metrics. You will operate with imperfect data, competing priorities, and high velocity.Your mission: increase conversion, accelerate activation, and build repeat usage loops that drive measurable business outcomes.What Youll DoActivation & ConversionDefine and optimize the user and business onboarding journey across touchpointsIdentify friction in the funnel and design features and nudges that increase signup to activation conversionSet and own key metrics (e.g., activation rate, time to first order, repeat order rate) and move them with measurable experimentsExperimentation & Rapid ShippingLead rapid A/B tests, prototypes, and product experiments to validate hypothesesPrioritize high-impact opportunities and ship small, iterative releasesLearn fast, adapt, and evolve product solutions based on resultsData-Driven Decision MakingInterpret user behavior data and imperfect signals to inform product directionDefine baseline metrics, build dashboards, and troubleshoot data quality challengesUse product analytics and ML insights to guide prioritization and optimizationCross-Functional LeadershipPartner with engineering, design, growth, and customer success to deliver solutions end to endTranslate product strategy into clear user stories, acceptance criteria, and deliverablesRepresent the product vision to stakeholders and leadership with clarity and convictionCommunicate clearly on tradeoffs, results, and next stepsUse AI to move fasterLeverage AI to generate hypotheses, analyze behavior patterns, and prioritize experimentsBuild lightweight workflows that reduce manual analysis and increase product velocityContinuously explore tools that accelerate shipping and insight generationWork through ambiguityMake decisions with incomplete or imperfect dataBalance short term wins with longer term product foundationsNavigate competing priorities across teams without losing focus on impactWhat You BringYou thrive in fast moving startup environments where ownership is real and expectations are high.Must Haves:Proven track record of launching and iterating product experiences that improved key business metricsExperience working in early-stage or scaling startups where shipping fast and prioritizing ruthlessly is the normExperience with marketplace or multi-sided platformsBackground building habit-forming product experiencesDemonstrated track record of shipping quickly and improving core metricsBias toward action and comfort making decisions without perfect informationStrong analytical thinking and ability to work with messy or incomplete datasetsExperience in a scaling startup where processes are still being builtClear, direct communication styleBonus Points:Experience in marketplace, B2B2C, or multi sided platformsExperience building habit forming productsExperience with analytics tools (e.g., Mixpanel/Amplitude/PostHog/GA) or SQL is a plusDeep curiosity about AI and practical use of AI in day to day product workWhat Success Looks Like (First 60 to 90 Days)You have a clear view of the activation and usage funnel with baseline metricsYou have shipped multiple experiments that target signup conversion or first order rateAt least 1 key activation or usage KPI shows measurable improvementThe team sees you as decisive, data informed, and execution focusedThere is visible momentum in how quickly product ideas move from concept to production