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Job Title


Social Media Manager


Company : Midnight Building


Location : Barrie, Ontario


Created : 2026-03-07


Job Type : Full Time


Job Description

Location: Hybrid - GTA & Barrie (must have access to a car)Schedule: Monday to Thursday (10 AM - 4 PM on-site), Fridays work-from-homeSalary: $5060K base + $10K performance bonusGrowth Path:$5K salary increase in 2026 upon your one-year anniversary with the team$10K increase in 2027 (long-term reward)$2,500 for each new social account launchedTeam milestone-based bonusesLong weekend flexibility (Friday or Monday off)Full company benefits available after 3 months with the teamAccess to in-house graphic designer, animator & web developerTools & memberships provided (filming gear, Canva Pro, InShot, etc.)About MidnightWere a full-service real estate brand that blends bold development with refined design. Our projects include infill developments, multiplexes, and high-end rental buildings that redefine what modern living looks like. With everything done in-house - from architecture to leasing to marketing - Midnight is becoming the go-to name in real estate across Barrie and the GTA.Your RoleAs our Social Media Manager, youll shape how people see, feel, and connect with Midnight online. Reporting directly to the Marketing Manager, youll lead content strategy, manage accounts, and drive digital storytelling across platforms. Whether you're capturing on-site footage or crafting a clever caption, your creativity and vision will define how we show up in the digital space.Key Responsibilities1. Strategic Storytelling & Content CreationCreate polished, high-performing content that reflects our brand: luxury meets bold personality.Weave in subtle chess themes like strategy, precision, and leadership - Checkmate Living.Capture and edit behind-the-scenes footage, project tours, and team culture moments.Craft relatable, engaging captions that reflect a luxury-but-approachable tone.2. Multi-Platform ManagementManage and grow @SellingMidnight and @MidnightBrokerage across Instagram, TikTok, Facebook, LinkedIn, and YouTube.Tailor content to specific audiences: renters, buyers, investors, and agents.Monitor trends and adjust strategy to stay relevant and impactful.3. Paid Ads & Performance TrackingOversee digital ad spend and campaign budgets across all social media accounts.Collaborate with marketing manager on creative direction and messaging.Monitor performance and adjust targeting to generate quality leads.4. Lead Generation & Brand BuildingDrive traffic to custom home intake forms and generate leads for our built-for-sale luxury builds.Build a strong pipeline of high-intent renters for our Barrie rental communities.Position Midnight as a one-stop shop for modern real estate solutions.Reinforce our full-service model: design, build, lease, market - all under one roof.5. Community & Team IntegrationFilm on-site content at projects and events 4x a week (Mon-Thurs).Feature the Midnight team to strengthen connection and authenticity.Oversee The Owl Express (our newsletter) with support from our marketing team.Hours may vary from time to time, including occasional evenings and weekends to capture key content or events.Any adjusted hours will be balanced within the workweek - this is not an overtime-based role.What You BringA strong sense of aesthetic, aligned with quiet luxury + bold storytelling.Proven experience managing and growing social platforms in a creative field - real estate experience is an asset, but not required.Comfort behind and in front of the camera.Strategic thinking with a clear understanding of branding and positioning.Confident in leading content direction, while staying open to feedback and collaboration.A valid drivers license and vehicle for regular travel between GTA and Barrie.Why Work With UsWere not a corporate machine - were a creative, boots-on-the-ground real estate brand building something bold. Youll be part of a team that values original thinking, clear communication, and meaningful work. If youre someone who blends strategy, storytelling, and style - wed love to chat. Lets review your work, explore your creative process, and see if were the right fit for each other.What Were OfferingA fast-growing environment where your ideas are heard, your growth is prioritized, and your creativity gets to run wild - without the red tape. Youll have real ownership of your role, backed by a supportive in-house team and the tools you need to succeed. We work hard, laugh loud, and turn big ideas into even bigger results.Lets connect. If youre ready to shape the future of urban real estate with a brand that does things differentlysend us your portfolio, past campaigns, or even your TikTok drafts.How to ApplyPlease submit the following to be considered:Your resumeA portfolio that includes:Examples of original content (Reels, static posts, campaigns, brand storytelling)Performance insights (growth stats, KPIs, engagement rates)Strategy samples (content calendars, launch campaigns, brand guidelines)Any metrics that showcase your impact (audience growth, ad conversions, reach, etc.)Bonus: any design, video, or animation work youve contributed toPlease note: Only candidates selected for an interview will be contacted. We appreciate your interest in joining Midnight and thank all applicants for their time and effort.Midnight Group of Companies, parent to Midnight Building Corp, Midnight Real Estate, Midnight Studios, and Midnight Entertainment, specializes in multiplex, land, and multi-residential development, as well as custom builds and real estate services across the GTA, Simcoe County, and Peel Region. With decades of experience and a reputation for outstanding service, our in-house team delivers innovative designs and quality craftsmanship.Proudly registered with Tarion new homewarranty protection and the Home Construction Regulatory Authority since 2017. #J-18808-Ljbffr