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Job Title


Regional Sales Manager - Brendan Vacations (Remote)


Company : Lion World Travel


Location : Oakville, Ontario


Created : 2026-03-07


Job Type : Full Time


Job Description

Etobicoke, ON, Canada Vaughan, ON, Canada Richmond Hill, ON, Canada Toronto, ON, CanadaJob DescriptionPosted Friday, February 6, 2026 at 5:00 AMABOUT USOur philosophy at The Travel Corporation (TTC) is simple, we create enriching experiences for travellers by combining an unbeatable mix of exceptional service and quality at great value.As a global business with over 100 years of experience in the travel industry, our ethos of being Driven by Service, ensures we keep our values of passion, people and purpose at the heart of everything we do - designing and running immersive, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-winning brands and experience the TTC difference.OUR VALUES Driven by service An inherent passion for travel Commitment to our customers and to our people Commitment to social responsibility and our 5-year sustainability strategyPOSITION SUMMARYThe Regional Sales Manager is responsible for driving revenue growth and maximizing sales potential within an assigned territory (mid-west US and Eastern Canada) by building strong, trusted relationships with trade partners, increasing brand awareness, and identifying new business opportunities through a consultative sales approach.As a key ambassador for the Brendan Vacations brand, this role represents the company within the travel industry and broader marketplace, collaborating closely with North American TTC Tour Brands Sales Managers to execute strategic sales initiatives and achieve passenger and revenue goals. The Regional Sales Manager also uncovers growth opportunities by aligning partners with the Brendan Vacations travel styles that best meet their business needs, fostering long-term partnerships and sustainable growth.KEY RESPONSIBILITIESKey Responsibility 11. Commercial Account & Territory ManagementOwn and manage a defined portfolio of accounts, segmented by performance tier, with tailored strategies for retention, growth, and activationDeliver against defined KPIs, including revenue growth, passenger volume (PAX), and cost of acquisitionDevelop and maintain a strategic quarterly territory plan, reviewed with sales leadership, focused on high-return activities and accountsKey Responsibility 2Leverage Salesforce and reporting tools to track performance trends, identify risks, and uncover growth opportunitiesUse account and partner insights to inform prioritization, improve conversion, and guide sales planningReallocate time and resources dynamically based on performance, engagement, and conversion trendsKey Responsibility 3. Partner Engagement, Enablement & PresentationsBuild strong, consultative relationships with agency owners, decision-makers, and frontline advisorsDeliver effective presentations, training sessions, webinars, and sales consultations aligned to brand strategySupport new partner onboarding through structured early-stage engagement and education plansKey Responsibility 4Cross-Selling & Brand OptimizationAct as a portfolio consultant, recommending the right TTC brands based on partner strengths and customer profilesIdentify and execute cross-sell opportunities to grow multi-brand participation and share of walletChampion partner-facing tools, booking platforms, and loyalty programs to drive long-term engagementKey Responsibility 5Serve as the voice of the territory, sharing actionable market insights on competition, partner needs, and advisor sentimentPilot new sales approaches, tools, and engagement strategies, contributing to continuous improvement and scalabilityManage T&E, co-op marketing, and goodwill budgets with strong ROI accountability and performance focusROLE SUCCESS CRITERIADrives strategic sales planning and pipeline management to achieve brand PAX and revenue targets, aligned with KPIs set by sales leadershipBuilds strong, consultative partnerships with travel advisors and agency partners, demonstrating commercial fluency and destination expertiseUses data, CRM tools (Salesforce preferred), and clear, engaging presentations to grow account performance and identify opportunitiesDemonstrates adaptability, strong self-management, problem-solving skills, and high accountability for resultsKEY INDIVIDUAL TRAITSA trait is an enduring characteristic that serves as a strong indicator of potential for success in this role.Select three traits from the list below:1. Adaptability: Demonstrates the ability to adjust effectively to changing environments, priorities, and challenges. Embraces new ideas and approaches with flexibility and openness.2. Attention to detail: Carefully reviews work to ensure accuracy, quality, and completeness. Adheres to rules and procedures.3. Boldness: Approaches tasks and decisions with confidence and a proactive mindset, willingness to speak up and challenge the status quo.4. Collaborative: Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment.5. Curiosity: Driven by lifelong learning, actively seeks new knowledge, skills, and perspectives to enhance performance and personal growth. Embraces continuous learning as a core value.6. Resilience: Remains calm and effective under pressure, persistent through challenges, and driven to achieve long-term goals.7. Service Orientation: Strives to deliver exceptional service with empathy, responsiveness, and a solutions-focused approach.3. Service OrientationYOUR EXPERIENCE AND EXPERTISE3+ years of experience in B2B or B2B2C sales, preferably within the travel, tourism, or hospitality industries.Proven success managing a sales territory, driving growth through strategic account planning, execution, and pipeline management.Highly proficient in Microsoft Office, with advanced PowerPoint skills for impactful presentations, strong Excel capabilities for data analysis and account management, and experience using web tools and webinar platforms.Strategic, consultative sales professional with strong relationship-building skills, a results-driven mindset, and high accountability.Clear communicator and adaptable problem-solver with hands-on CRM experience, including Salesforce.TRAVEL & OTHER REQUIREMENTSWork Location: Fully remoteUp to 60% overnight travel, including international travel as neededFlexible hours including evenings and weekends whenrequiredValid drivers license and personal vehicle for local travelAbility to obtain andmaintaina corporate credit card (or personal card with a $5,000 limit forexpenses).Deep expertise in Ireland and Scotland; residency of 12+ months in one or both destinations strongly preferred, or equivalent professional and lived experience.ABOUT BRENDAN VACATIONSBrendan Vacations, a proud brand within the TTC Tour Brands, has been the Celtic Expert in travel in North America for over 55 years. We are dedicated to creating authentic and immersive experiences across Scotland and Ireland, ensuring every journey is thoughtfully hand-crafted for each traveler. Our expertise comes from decades of personal connections, long-standing relationships, and deep knowledge of the communities we visit. From the best places to eat and drink to meeting local storytellers, we ensure every guest experiences the heart and soul of our homelands. When you travel with Brendan, we take you personally-because no one knows Scotland and Ireland like we do. We are committed to responsible travel and sustainability, ensuring that the destinations we love are preserved for future generations.If you require accommodation due to a disability, please notify us in advance so that we can make appropriate arrangements to support your needs.The Travel Corporation may use automated tools, including AI, to support parts of the recruitment process, such as screening or assessing applicationsWe thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted. #J-18808-Ljbffr