Job Title

For a career where you can drive our business and shape your future, apply now. We are Trader , a Canadian leader in digital automotive solutions. Our flagship brands AutoTrader.ca, AutoSync, Dealertrack Canada and CMS help Canadians buy, sell, and finance vehicles with confidence. AutoTrader.ca is Canadas largest automotive marketplace, with over 25 million monthly visits . As part of the AutoScout24 group, Europes largest online car marketplace, were shaping the future of automotive retail in Canada and beyond. Location and Work Model Head Office: 405 The West Mall, Suite 110, Etobicoke, ON M9C 5J1 Toronto Office: 20 Queen Street West, 28th Floor, Toronto, ON M5H 3R3 Boisbriand Office: 4965, rue Ambroise-Lafortune, bureau 200, Boisbriand, Qubec J7H 0A4 What You''''ll Do Own the creation, updating, and quality assurance of automotive advice content and SEOfocused product pages by developing a deep understanding of customer needs, search intent, and user journeys. Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of highquality, SEOoptimized content aligned with quality standards. Apply a datadriven approach to topic research, content ideation, and optimization to improve engagement and performance. Leverage AIdriven content creation and optimization techniques to improve discoverability and visibility across LLMs and AIpowered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns. Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms. Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets. Monitor trends in automotive, mobility, and carrelated topics and translate insights into relevant, highimpact content. Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets. What You''''ll Need Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment; exposure to AIdriven content or optimization tools is an asset. Bachelors degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience. Strong knowledge of current SEO/AEO best practices and content optimization methodologies. Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms. Familiarity with HTML and modern content management systems. Excellent written and verbal communication skills. Strong analytical mindset with attention to detail. High motivation to learn and adapt in a fastpaced digital environment. Genuine interest in cars, mobility, and automotive industry trends; prior knowledge considered a plus. Language Skills Professional proficiency in English (written and spoken). Professional proficiency in French (written and spoken). Reporting Line Reports to the Team Lead, Content, based at the global headquarters in Munich. What''''s In It For You Gym discounts. Employee and Family Assistance program. Virtual wellness events. Conferences & training budget. Regular internal training programs. Financial planning with 3% matching Pension. Competitive salary. Annual bonus structure. Compensation Expected compensation: $80,000$85,000 base salary. Use of Artificial Intelligence in Hiring We use artificial intelligence (''''AI'''') in our hiring process, including to screen, assess, or select applicants for this position. Vacancy Status This job posting is for an existing vacancy. Votre rle Assurer la cration, la mise jour et le contrle de la qualit du contenuconseil automobile ainsi que des pages produits optimises pour le rfrencement naturel. Dvelopper une comprhension approfondie des besoins des clients, de lintention de recherche et des parcours utilisateurs. Rdiger des briefs et collaborer avec des agences externes et des pigistes afin dassurer la livraison de contenu optimis SEO, dans les dlais et selon les standards tablis. Adopter une approche base sur les donnes pour la recherche de sujets, lidation et loptimisation de contenu afin damliorer la performance et lengagement. Exploiter des techniques de cration et doptimisation de contenu assistes par lintelligence artificielle afin damliorer la dcouvrabilit et la visibilit dans les moteurs de recherche, les moteurs de rponse (AEO) et les plateformes alimentes par des modles de langage (LLM). Identifier des opportunits SEO/IA et effectuer des analyses pour du contenu nouveau et existant laide doutils spcialiss tels que Semrush, SISTRIX, Ahrefs, Ryte, ou plateformes comparables. Collaborer avec des parties prenantes internationales du groupe AutoScout24 afin dharmoniser les initiatives de contenu entre les diffrents marchs. Assurer une veille des tendances lies lautomobile et la mobilit et transformer les insights en contenu pertinent et fort impact. Contribuer activement au rseau mondial de contenu et SEO en partageant les meilleures pratiques et apprentissages. Profil recherch Minimum de 3 ans dexprience pertinente en SEO, marketing de contenu ou environnement ditorial numrique. Exprience avec des outils de cration ou doptimisation de contenu assists par lIA (atout). Baccalaurat en marketing, administration des affaires, journalisme, informatique ou domaine connexe, ou exprience quivalente. Excellente connaissance des meilleures pratiques actuelles en SEO/AEO et des mthodologies doptimisation de contenu. Exprience avec des outils tels que Screaming Frog, SISTRIX, Google Analytics ou quivalents. Connaissance du HTML et des systmes modernes de gestion de contenu (CMS). Excellentes habilets de communication, lcrit comme loral. Esprit analytique dvelopp et souci du dtail. Capacit voluer dans un environnement numrique dynamique. Intrt marqu pour lindustrie automobile et les tendances en mobilit (atout). Comptences linguistiques Matrise professionnelle de langlais, loral et lcrit. Matrise professionnelle du franais, loral et lcrit. Suprieur immdiat Le poste relve du ou de la Team Lead, Content , bas(e) au sige social mondial Munich. Ce que nous offrons Rabais sur labonnement un centre sportif. Programme daide aux employs et leur famille. Activits virtuelles de bientre. Budget annuel pour confrences et formations. Programmes de formation internes. Programme dpargne-retraite avec contribution de lemployeur (jumelage jusqu 3%). Salaire concurrentiel. Programme de bonification annuelle. Rmunration La rmunration prvue pour ce poste se situe entre $80000 et $85000 (salaire de base). #J-18808-Ljbffr