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Location: Toronto Canada (Hybrid) In this position, youll be based in the Toronto Canada office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at computershare.com/flex. Job Description As the Director of Content Marketing, you will lead, own, execute and measure our content and thought leadership strategy. This role will be instrumental in developing messaging, content assets and touch points to drive increased engagement, business growth and retention/cross-sell, aligned with the NA Transfer Agencys relationshipled go-to-market strategy. The role will be a key driver in supporting our differentiated value proposition and elevating brand awareness/presence, and our position as an industry leader and subject matter expert, through highquality, impactful content. As a senior member of the marketing team, you will oversee the development and execution of a content and thought leadership vision, manage development and production timelines, and ensure our overall content strategy supports key business and marketing goals that demonstrate Computershares industry leadership and deep, specialized expertise. This position reports to our Vice President, NA Marketing. This role is hybrid with expectation to spend three days/week in a Computershare office. Join us and be at the forefront of delivering innovative, marketfocused solutions that strengthen client relationships and propel our business forward. A role you will love Reporting to the Vice President, North America Marketing, the Director of Content Marketing will drive engagement, growth and retention, and elevate our industry presence, through development and execution of a comprehensive content and thought leadership strategy that is aligned with business objectives. This role holder will lead the creation and execution of diverse content and thought leadership across all relevant marketing and communications channels and formats, that supports revenue goals and enhances market position across the range of North American Issuer/Transfer Agency segments and solutions. They will spearhead a robust content program designed to drive engagement with content and thought leadership across various channels. Expertise in digital and crosschannel marketing and storytelling will be pivotal in producing impactful written, visual, and audio content. This role demands close collaboration with the entire Marketing team and business line leadership. The candidate thrives in a fastpaced, dynamic environment, possesses financial services subject matter expertise, and excels in delivering credible and compelling messaging. Some Of Your Key Responsibilities Will Include Create and drive a comprehensive, segmented, crosschannel content marketing strategy that aligns with business objectives and positions the brand as an industry leader with a differentiated value proposition. Align development of content, touch points, messaging, and thought leadership to value proposition, key differentiators and segment/solutions business objectives as part of a broader integrated marketing strategy/plan. Set content priorities in collaboration with marketing and business stakeholders and drive scalable, rapid development of content assets. Write and oversee the production of highquality content across formats, including articles, newsletters, blogs, whitepapers, eBooks, videos, case studies, webinars, email campaigns, PR/byline articles, social media, sales collateral, ABM assets, website, and more and should have strong SEO experience to maximize the effectiveness and engagement with website content. Provisions and manages the relationship with approved external agencies, and or contract writers, to deliver on the content plan, budget pending Develop and execute datadriven storytelling initiatives that showcase industry insights and trends across multiple channels, including paid and organic, aligned with prioritized integrated campaigns and segment/solutions marketing programs. Collaborate crossfunctionally with thought leaders and subject matter experts in marketing, business development, client and relationship teams, product, technology/operations, and other crossfunctional teams as appropriate. Build and maintain strong relationships with executives to develop compelling thought leadership content and themes. Manage and mentor a small team (copywriting, etc.) and manage across marketing centers of excellence (including creative); oversee agency relationships and external contributors. Create compelling storylines for external presentations, speaking engagements, media opportunities, and influencer or external industry partnerships. Define content marketing objectives, develop measurement plans, and actively monitor content performance across all channels Ability to communicate with and manage executive level stakeholders What will you bring to the role? Bachelors degree in related field required, and relevant certifications preferred. 7+ years of content marketing experience Relevant education in Marketing 5+ years of people management experience, with demonstrated success in leading and developing teams. Strong copywriting background with proven experience in analyzing data from surveys, benchmarks, studies, and other sources to develop themes, trends, and storylines for content marketing initiatives. Expert understanding of social media and crosschannel content strategy and thought leadership content development. Experience in public relations, external communications, category design, influencer marketing, paid partnerships, and agency management (preferred) Direct experience with transfer agency, governance, equity/entity solutions and/or complex fronttoback financial services solutions (preferred) Experience with ABM a plus (preferred) Rewards designed for you Flexible work to help you find the best balance between work and lifestyle. Health and wellbeing rewards that can be tailored to support you and your family. Invest in our business by setting aside salary to purchase shares in our company, and youll receive a company contribution as well. Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future. Visit computershare.com/CanadaBenefits for details. And more. Ours is a welcoming and closeknit community, with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare, visit computershare.com/careershub. Compensation. The typical base pay range for this role is $120,000 - $135,000 CAD/yearly. This base pay range is specific to Toronto and may not be applicable to other locations. Computershare will use data analytics and artificial intelligence systems to help recruiters analyze and assess candidate and application information. These systems make our application and review process more efficient and assist our team in identifying candidates based on professional qualifications, skills and experience commensurate with the role applied for. All outputs from the systems are evaluated by our recruiters and are not the sole source of whether to consider a candidate for employment. About Us Were a global leader in financial administration with over 11,000 employees across more than 22 different countries. At Computershare, its more than just a job, our open and inclusive culture means that we will help you to grow, to move forward and make the most of our world of opportunities. Fairness and culture Were dedicated to providing you with the opportunity to succeed on your own merits, starting from the application process and continuing throughout your career with us. Our goal is to create an environment where everyone feels valued, to remove barriers and obstacles and ensure equal opportunities for all. For support with accommodations or adjustments during our recruitment process please visit computershare.com/access for further information. About The Team Since 1978, weve been trusted by companies around the globe to manage their shareholder registry, corporate actions and shareholder meetings and were now the number one transfer agency in the world. As client needs evolved, so has our portfolio of services; extending our Issuer Services into equity and entity governance services to companies both public and private worldwide. Careers in Issuer Services could mean anything from assisting shareholders with their portfolios, enabling access to global markets or helping clients deliver on their equity and entity compliance requirements everywhere they operate. #J-18808-Ljbffr