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Position Title: Senior Digital Product Manager Consumer Health Salary Range: $130,000 - $150,000 CAD Work Location: Vancouver, BC About The Company WELL Health Technologies is an innovative technology enabled healthcare company whose objective is to positively impact health outcomes by leveraging technology to empower and support healthcare practitioners and their patients. WELL has built a practitioner enablement platform that includes end-to-end practice management tools with virtual care, digital patient engagement, Electronic Medical Records (EMR), Revenue Cycle Management (RCM), and data protection services. WELL powers healthcare practitioners inside and outside of WELLs omni-channel patient services offerings. WELL owns and operates Canadas largest network of outpatient medical clinics and provides a leading multinational telehealth offering. WELL is publicly traded on the Toronto Stock Exchange under the symbol WELL. Position Summary WELL Health is seeking a Senior Product Manager to own the end-to-end Consumer Health product strategy and execution, working collaboratively with leadership on the long-term Consumer Health product vision. This is a senior individual contributor role for a product leader who can operate at both strategic and executional levels in a complex, competitive environment. This role is not a feature-level product management position. You will collaborate on long-term product direction while delivering measurable performance outcomes across a broad consumer-focused portfolio. You will report to the Head of Consumer Health, working closely with marketing, WELL engineering teams, finance, operations, and other functional teams, plus third-party developers, vendors, and platform partners. What You Will Be Doing Product Strategy & Vision Own the end-to-end product vision for WELLs Consumer Health offerings. Define and communicate a 3+ year product roadmap grounded in customer behavior, performance data, and market dynamics. Ensure product strategy aligns with Consumer Health business objectives, operational realities, and WELLs broader mission. Act as a senior product voice and thought leader, shaping direction through insight and judgment. Execution & Delivery Translate strategy into clear priorities, initiatives, and outcomes. Lead cross-functional execution with marketing, design, engineering, analytics, and operations. Drive momentum and accountability across internal and third-party delivery teams. Balance speed and quality with a done is better than perfect mindset. Identify and resolve ambiguity, risks, and delivery blockers. Customer & Data Leadership Develop deep understanding of consumer behavior across the full Consumer Health journey. Define success metrics and use data to inform decisions, validate outcomes, and optimize performance. Continuously evaluate product-market fit and competitive positioning. Platform & Ecosystem Lens Apply a platform-oriented mindset to Direct to Consumer product development, understanding how core DTC platforms, MarTech systems, and third-party services work together to deliver cohesive, scalable experiences. Evaluate when to build, buy, or partner, balancing speed to market, flexibility, and long-term maintainability. Partner with marketing and engineering to ensure platforms and tools enable effective acquisition, conversion, retention, and performance optimization. Ensure platform decisions support WELLs long-term product vision and operational realities. Stakeholder & Partner Collaboration Work with the Head of Consumer Health to align product direction with business priorities. Partner with marketing to align product capabilities with acquisition, conversion, and retention strategies. Collaborate with WELL engineers, third-party developers, and external partners to deliver integrated solutions. Communicate clearly with senior stakeholders. Experience 5+ years of product management experience, ideally in consumer-facing digital products. Proven ownership of broad, end-to-end product domains. Experience operating in performance-driven, competitive environments. Capabilities Strong technical comprehension and ability to work closely with engineering teams. Strategic thinker who can execute decisively. Highly data-driven, with a strong understanding of product and business metrics. Excellent problem-solving skills and comfort with ambiguity. Strong communicator who builds alignment without formal authority. Take ownership of initiatives and deliver early, tangible results. Mindset Ownership-oriented and outcomes-focused. Comfortable working with visionary leadership. Collaborative, pragmatic, and execution driven. Will get hands-on to ensure delivery; primary tactical driver of delivery. Nice to Have Experience in healthcare, digital health, or regulated industries. Experience with subscription or transactional Consumer Health models. Experience working with third-party vendors or platform ecosystems. What Success Looks Like In First 3 Months Build a deep understanding of WELLs product vision, customers, data, and operating model. Establish strong working relationships with marketing, engineering, and leadership. Deliver a clear Consumer Health product strategy and prioritized roadmap. The salary for this position falls within a defined range and will be determined based on various factors including experience, qualifications, and the needs of the organization. WELL is committed to fair and equitable compensation and aims to provide a competitive salary that reflects the value and expertise of the successful candidate. WELL is committed to fostering a diverse, inclusive, and accessible workplace. We welcome and celebrate diversity of applicants and team members across ability, race, gender identity, sexual orientation, and lived experience. We strive to create an environment where differences are valued and contribute to our collective success this is the WELL Way. This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision-makers review these results and make all final hiring decisions. WELL has been independently certified as a Great Place to Work by the Great Place to Work Institute Canada. This recognition reflects our commitment to building a workplace culture rooted in trust, inclusivity, and employee well-being. It also aligns with our Healthy Place to Work pillar and the priorities outlined in our Sustainability Impact Report. Want to read more about us: https://stories.well.company/ #J-18808-Ljbffr