Power Up Your Career Power Up Your Career. Mighty Protein is Maple Leaf Foods newest brand a bold, modern line of highprotein chicken snacks designed to fuel active Canadians who want clean, convenient, and craveable ways to get more from their day. With 12g of complete protein per stick, zero sugar, and no fillers, Mighty Protein is redefining what it means to snack with purpose. The Opportunity As Manager, Mighty Protein, youll play a key role in shaping one of Maple Leafs most exciting new brand launches. Youll lead daytoday category management and act as the general manager of the Mighty Protein brand. You will own building Mighty Protein into Canadas #1 protein snack brand. This is a rare opportunity to join a fastpaced, entrepreneurial environment inside a trusted, leading CPG headquartered in Mississauga. Any MLF team member interested in being considered for this role are encouraged to apply online by December 12. Applications received beyond that date are not guaranteed consideration. Snapshot of a DayintheLife Own the daytoday hustle of bringing a new brand to life driving awareness, trial, and repeat for Mighty Protein. Own developing and executing growth strategies anchored in deep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement) inclusive of 13year innovation pipeline. Lead crossfunctional partners to turn big ideas into reality from product development and packaging to operations, sales, and finance. Dive deep into consumer insights and data to uncover whats working, whats not, and where the next opportunity lies. Partner with Revenue Growth Management and Sales to sharpen pricing, packaging architecture, and promotions that fuel trial and deliver margin. Collaborate with the brand team and lead agency brief for creative partners to craft bold, socialfirst campaigns that cut through the noise. Build retailerready programs in collaboration with shopper marketing that win distribution and make Mighty stand out instore and online. Track performance, share wins, and coursecorrect fast, because every week counts in building a breakout brand. Be an integral part of the core team shaping the next generation of protein snacking in Canada. Who You Are A passionate brand builder with proven & recurring success in CPG brand & category management or innovation experience and a Bachelor of Business/Marketing or Master of Business Administration. Highly entrepreneurial, energized by building something new and operating in ambiguity. Strong commercial acumen with demonstrated success driving performance from insight to execution. Comfortable balancing strategic thinking with handson execution. A collaborative teammate who thrives in crossfunctional environments. Excited by food, wellness, and the growing functional protein space. Competency requirements: Commercial Hustle: Knows the numbers and what moves them. Spots opportunities, makes bold calls, and drives growth. Insight to Action: Cuts through data to find the so what, turning insights into smart, fast decisions. Agility & Effectiveness: Thrives in ambiguity, adapts quickly, and keeps momentum in a fastmoving environment. Customer Connectivity: Understands what motivates retailers and shoppers and builds plans that win with both. Inspiring Leadership: Rallies crossfunctional teams with clarity, urgency, and purpose. Strategic Vision: Sees the big picture, crafts clear strategies, and sells ideas with compelling, factbased rationale. Why Join Us At Maple Leaf Foods, youll be part of a purposedriven company shaping the future of food. Mighty Protein gives you the opportunity to help build a brand from the ground up. Combining the agility of a startup with the backing of a Canadian leader in protein innovation. What We Offer At Maple Leaf Foods Being part of a highperformance, peoplefocused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America. An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best. Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment. Defined Contribution Pension Plan with company matching that starts on your first day of employment. Learning and development opportunities, including workshops, speaker series events, and resources that allow you to develop your skills and progress your career. Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs. Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice. About Us Were a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Lets build a better future, together. We are carbon neutral. We are one of the only food companies in Canada to set sciencebased targets. Commitment to Diversity and Inclusion Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. Were so much stronger when we know were accepted and valued for who we are and what we each bring to the workplace. Leadership Values Doing Whats Right Shared Value High Performance Diverse and Inclusive Teams Disciplined Decision Making Our Accountability Intense Curiosity Transparency and Humility We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position. Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at . Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team. #J-18808-Ljbffr
Job Title
Marketing Manager - Mighty Protein