Job Title

OnActuate is expanding its Commercial Practice and is seeking a Demand Generation Lead to drive measurable pipeline growth across business applications solutions (ERP, CRM, HCM, and Data/AI). This is a revenue-focused marketing role designed for a strategic marketer who thrives at the intersection of demand generation, business development, prospecting, and partner co-selling. You will be responsible for designing and executing inbound and outbound marketing programs that generate qualified leads, accelerate sales cycles, and strengthen partnerships with Microsoft, Dayforce, and key ISVs across sectors like Manufacturing & Distribution, Food & Beverage, and Oil & Gas. This role reports to the Global Marketing Manager and works closely with sales, practice leads, and external partners to directly influence revenue outcomes. Location: Hybrid, dependent on location. Based anywhere in Canada with Travel required. Salary: Starts at $75,000 CAD annually (based on experience) What Youll Do Inbound demand generation Create and execute industry-specific campaigns and content to capture, nurture, and convert leads. Outbound & ABM enablement Partner with sales to design account-based marketing campaigns, support outbound prospecting, and develop targeted messaging and enablement assets. Partner & co-marketing growth Build relationships with key partners to plan co-marketing campaigns, joint events, and support co-selling initiatives. Events, thought leadership & industry positioning Plan webinars, roundtables, and conference participation while creating thought leadership content and repurposing assets for demand generation. Revenue alignment and performance tracking Collaborate with sales to ensure smooth lead handoff, track campaign performance, and refine initiatives based on results. What You Bring 5+ years of B2B marketing experience in technology, ERP, HCM, or enterprise SaaS. Strong background in demand generation and pipeline-focused marketing. Experience supporting outbound sales and account-based marketing. Proven ability to execute co-marketing initiatives with strategic partners. Deep understanding of B2B buying cycles and multi-stakeholder decision processes. Ability to translate industry pain points into compelling messaging. Data-driven mindset with experience tracking ROI and campaign performance. High ownership mentality with strong cross-functional collaboration skills. Why Youll Love Working Here Direct impact on revenue growth and commercial expansion. Opportunity to shape marketing strategy in high-growth ERP/HCM sectors. Close collaboration with Microsoft, Dayforce, and key ISVs. High visibility role with leadership exposure. Freedom to test new growth strategies and scale what works. Why work at OnActuate? Our people-first policies define who we are as an organization. We offer a flexible and remote work environment, employer-paid benefits, and competitive time-off and pay. We actively encourage professional development and career growth in each team member. We encourage individuals from all ethnic groups, genders, sexual orientations, ages, and abilities to become part of our team. If you like challenging and varied work in a supportive team environment, then we invite you to apply.