Job Title

Are you a strategic leader who understands how specifications drive revenue in the building products industry? At Formations Inc., we dont just distribute and manufacture surfacing solutions, we shape how spaces are imagined and built across Canadas design and millwork industry. We shape how spaces are specified, imagined, and built across Canadas design and millwork industry. We are seeking an analytically driven Director of Marketing & Specifications to lead our specification strategy, market positioning, and commercial alignment to support our next phase of growth. This leadership role ensures that specification development, brand positioning, competitive intelligence, promotional investments, and training infrastructure directly translate into measurable revenue and margin performance. Location: Edmonton, Alberta Reports To: Vice President, Business Development Direct Reports: Manager, Marketing; Manager, Product Knowledge & Training (future); Manager, Specifications What Youll Be Doing: Driving Alignment & Accountability Develop and execute a structured specifications strategy that increases pull-through demand across priority product categories Strengthen relationships within the Architect & Design community to ensure Formations is positioned early in the specification cycle Align specification efforts with sales execution to convert specified projects into realized revenue Oversee CEU programming, Lunch & Learns, trade engagement, and technical education initiatives that build credibility and preference Monitor specification trends, project pipelines, and influence channels to anticipate market shifts Oversee annual promotional investment planning including trade shows, digital initiatives, A&D engagement, and events Coordinate cross-functional alignment between Marketing, Sales, Branch Operations, and Supply Chain to support project realization Establish KPI frameworks that connect specification activity to measurable revenue performance Monitor customer shifts, specification trends, and industry developments to guide strategic responses Conduct structured competitor pricing research and market share analysis Lead research into new markets including geographic expansion, product applications, and industry verticals Identify opportunity gaps and competitive advantages and translate them into actionable initiatives Leading People Lead, coach, and develop a multi-functional marketing and specifications team Oversee hiring, performance management, succession planning, and compensation recommendations for direct reports Ensure structured onboarding and product knowledge programs support technical credibility with the design community Establish accountability frameworks and succession planning within the department Foster a culture of accountability, collaboration, and measurable results In an Average Week, You Might Start Monday reviewing marketing and Specifications KPIs to assess performance, identifying gaps and setting corrective direction Meet with senior leadership to provide updates on specification performance, competitive risks, and growth opportunities Approve marketing materials, campaign strategies, website updates, and event plans to ensure brand consistency and commercial effectiveness Lead department meetings to monitor initiative progress, reinforce accountability to KPIs, and remove execution barriers Review and approve presentation content for CEUs, Lunch and Learns, and trade engagement initiatives to ensure technical accuracy, brand consistency, and strategic alignment Wrap up the week by approving the schedules for Lunch & Learns; CEUs, trade show/tabletop events across the Branch locations. What You Bring Proven experience leading marketing and specification strategy in a B2B distribution, manufacturing, or building products environment Strong understanding of specification-driven sales cycles and the Architect & Design community Experience analyzing pricing, positioning, and competitive advantage within specified product categories Experience managing multi-functional teams and developing leadership capability Demonstrated ability to align marketing investment with measurable business outcomes Excellent strategic thinking, analytical capability, and executive communication skills A balance of big-picture vision and disciplined operational follow-through Bonus Points Experience in building materials, surfacing, architectural products, or interior finish industries Strong understanding of Western Canadian market dynamics and A&D influence channelsExperience building structured training infrastructure tied to commercial performance Background in scaling marketing functions during periods of business expansion Why Join Us? Be part of a forward-thinking company committed to long-term growth Work in a high-performance, team-oriented environment grounded in our core values of Citizenship, Tenacity, and Resourcefulness Opportunities for advancement and meaningful impact within a growing organization Competitive compensation package 100% company-sponsored health and dental benefits A generous flexible benefits program including: Health Spending Account (HSA) Personal Spending Account (PSA) RRSP contributions As part of our selection process, shortlisted candidates will be invited to complete a TRAITS Assessment. Participation in this assessment is mandatory to be considered for the role. We look forward to reviewing your application. #J-18808-Ljbffr