Genesis Media has grown 10 million+ followers for clients organically, generating more than 5 billion views across all platforms. Weve turned5-figure businesses into 6-figure,6-figure businesses into 7-figure, all through content. Our mission is to make the right people famous. Role Overview The Graphic Designer is responsible for one thing: getting people to click. Your job is to design thumbnails and other graphics that are clear, obvious, high-contrast, and instantly understandable, even when viewed small on a phone. Great thumbnails dont confuse people. They dont say too much. They communicate one idea, fast. You work closely with Creative Directors to iterate quickly, improve clarity, and increase click-through rate. If a thumbnail underperforms, you revise it. If one works, you study why and repeat the pattern. This role is about skill, responsibility, and execution. Core Responsibilities Create YouTube thumbnails that follow proven attention and clarity principles. Apply the 3-Element Rule: Every thumbnail should feature no more than 3 main elements (ex: face, text, visual cue). Ensure thumbnails are legible and impactful when zoomed out or viewed on a small screen. Use high contrast: light vs dark, colour contrast, and clear typography that pops instantly. Make the video topic obvious at a glance. The viewer should understand the idea with their brain turned off. Keep text minimal, bold, and readable. Fewer words, less clutter, stronger message. Revise thumbnails based on Creative Director feedback in a designated Slack channel. Actively study high-performing thumbnails from other channels to inform your designs. Additional design tasks as needed to support the content pipeline. Required Skills Strong graphic design fundamentals (contrast, hierarchy, composition, typography) Experience designing YouTube thumbnails or social media visuals Ability to design for performance, not personal taste Comfort receiving direct feedback and iterating quickly Organized, reliable, and deadline-driven Clear communication and follow-through Schedule Part-time Location North America, remote position #J-18808-Ljbffr
Job Title
Graphic Designer (YouTube Thumbnails / Instagram Carousels)