Job Title

ORourke Family Vineyards is a familyowned wine and hospitality group rooted in the Okanagan, bringing together premium vineyards, thoughtful wine production, and elevated guest experiences. With two distinct destination properties, the company spans both approachable and luxury expressions of wine tourism. Peak Cellars is a welcoming winery focused on expressive wines and warm hospitality, complemented by the Garden Bistro, where seasonal cuisine and vineyard surroundings create an inviting setting for guests. ORourke Family Estate represents the groups flagship vision, combining ambitious architecture, estatedriven winemaking, and refined dining experiences that showcase the estates culinary and wine programs. Across the portfolio, ORourke Family Vineyards is deeply involved in every stage of the process, from vineyard stewardship and farming decisions through to winemaking, blending, and bottling. The company also produces a diverse calendar of events and experiences that bring together wine, food, and community, supported by close collaboration across hospitality, culinary, production, and events teams. For prospective team members, ORourke Family Vineyards offers a dynamic, growthoriented workplace that values craftsmanship, professionalism, teamwork, and pride in creating memorable experiences within one of Canadas most exciting wine regions. Company ORourke Family Estate Location Lake Country, BC Department Hospitality Reports to Director of Hospitality / General Manager (as assigned) Employment Type Fulltime Role Summary The Tasting Room Manager is responsible for leading daytoday tasting room operations and delivering a consistent, luxurylevel guest experience aligned with ORourke Family Estates brand standards. This role owns service execution, team leadership, reservations and flow, guest recovery, wine club conversion, retail performance, and compliance. The Tasting Room Manager is handson on the floor, highly organized off the floor, and accountable for hitting key performance metrics while building a positive, highperformance culture. Key Responsibilities Guest Experience & Service Standards Lead daily service with a host mentalityvisible on the floor, engaging guests, and setting the pace and tone. Implement and maintain luxury service standards (greeting, tour/taste pacing, storytelling, checkback cadence, farewell). Own guest recovery resolve issues quickly, document incidents, and follow up when appropriate to protect brand reputation. Ensure experiences are executed consistently across all guest touchpoints (walkins, reservations, club, VIP, events crossover). Team Leadership & Training Recruit, onboard, schedule, coach, and performancemanage tasting room associates, supervisors, and support roles. Build and maintain training programs (wine knowledge, service steps, POS, club scripts, compliance). Run preshifts, postshifts, and weekly team huddles; set daily targets and track results. Foster a culture of accountability, pride, and professionalismhigh standards without toxicity. Sales Performance & Wine Club Growth Drive retail and wine club performance through coaching, incentives, goal setting, and conversion process discipline. Maintain compelling guest journey scripts focused on storytelling, premiumization, and club enrollment. Track performance KPIs and adjust staffing, tactics, and training accordingly. Operations, Systems & Admin Manage reservations, floor plans, guest flow, capacity, and staffing levels to optimize experience and revenue. Maintain inventory controls for retail, tasting supplies, and guest amenities; coordinate reorders and counts. Ensure clean, polished, and photoready spaces at all times (opening/closing checklists, standards audits). Maintain SOPs and ensure consistent execution; identify operational gaps and implement improvements. Coordinate with production/winemaking for wine availability, allocations, and product changes. Compliance, Safety & Risk Ensure compliance with Serving It Right, BC liquor regulations, and internal responsible service standards. Maintain incident documentation, health and safety practices, and facility protocols (including sitespecific hazards). Ensure cash handling, deposits, discounts, comps, and voids follow policy with strong internal controls. Cross-Department Collaboration Partner with Marketing on promotions, launches, content capture protocols, and guest communications. Coordinate with Events/Restaurant teams on shared spaces, VIP itineraries, and peakperiod operations. Liaise with Wine Club, Ecommerce, and Customer Service teams to ensure seamless guest followup. Success Metrics (KPIs) Wine club conversion rate and net member growth Tastingtopurchase conversion rate Average spend per guest / average order value (AOV) Retail revenue vs targets, by day/week/season Guest satisfaction (reviews, NPSstyle feedback, complaint frequency/resolution time) Labor cost % and scheduling accuracy Staff retention, training completion, and performance progression Required Qualifications 3+ years in hospitality leadership (tasting room, luxury retail, boutique hotel, or highend restaurant) Proven ability to lead teams, coach sales behaviors, and deliver premium guest experiences Strong operational competence scheduling, inventory, cash controls, SOP execution Confidence handling guest recovery, difficult conversations, and performance management BC Serving It Right (or ability to obtain immediately) Comfort using POS and reservation platforms Strong reporting skills Preferred Qualifications WSET 2+ or equivalent wine education (or strong willingness to complete) Prior wine club / DTC experience with measurable conversion results Experience in luxury, destination hospitality environments Event service or VIP itinerary management experience Skills & Attributes High standards, calm under pressure, and excellent floor presence Strong communicatorclear, direct, and professional Sales leadership mindset coaching, accountability, and continuous improvement Detailoriented with strong followthrough Flexible schedule availability, including weekends, holidays, and peak seasonal periods Work Conditions Standing/walking for extended periods; lifting/carrying wine cases and supplies (up to 50 lbs) Indoor/outdoor work across a destination property environment Peak season and event periods require schedule flexibility Compensation & Benefits Base salary $60,000$80,000 (commensurate with experience) Variable compensation commission/bonus plan tied to results Vehicle allowance or mileage reimbursement + approved business expenses Benefits Discounts and hospitality perks Opportunity to grow within a flagship luxury destination hospitality project How to Apply Please email resume to #J-18808-Ljbffr