Job Title

Premium Invention is a profitable DTC brand selling premium solar-powered security cameras (~$500) to off-grid customers across North America cabin owners, farmers, ranchers, and construction sites. We manufacture in Shenzhen, sell into the US, Canada, Australia, and UK, and were scaling aggressively with one new product launching every month in 2026. Were a lean, global team of ~15 people. The CEO is based in Shenzhen full-time, focused on product development and manufacturing & moves back to Canada partially. Marketing needs its own leader. Thats this role. THE ROLE Youll own the entire marketing ecosystem and build the growth team from the ground up. You report directly to the CEO with full ownership of paid acquisition, email and retention, product launch strategy, and emerging channels. This is a department-building role with real autonomy, real budget, and direct accountability for revenue. Youll have budget to hire 23 direct reports and full responsibility for building and managing your team. RESPONSIBILITIES Own paid acquisition across Meta and Google Ads. Manage and scale a 5-figure monthly ad budget. Full authority to allocate, test, and expand into new channels based on performance. Build the email and retention program in Klaviyo from the ground up welcome flows, cart abandonment, post-purchase, win-back, and promotional campaigns. Lead go-to-market strategy for monthly product launches pre-launch positioning through scaling winners and cutting underperformers. Develop channels beyond paid: affiliates, influencer partnerships, community, SEO/content, and AI search optimization. Build marketing analytics and attribution. Create dashboards, fix tracking, and separate whats actually driving revenue from what platforms report. Hire, manage, and develop your team. You choose who joins, set priorities, and own their output. Collaborate with the Product Marketing Manager, in-house designers, and Head of Customer Experience. Weekly strategy and performance reviews with the CEO. Flag problems early, come with recommendations. REQUIREMENTS Personally scaled a DTC brand to 7+ figures. You drove the growth not contributed to a team. You can speak to what you did, what worked, and what failed. Managed significant monthly ad budgets profitably across Meta and Google. You think in contribution margin, not just ROAS. Built and managed a marketing team of 35+ people. You know how to hire, brief, and hold people accountable. Physical product experience you understand COGS, shipping, inventory, and how they affect marketing decisions. Purely SaaS backgrounds are not the right fit. Ecosystem thinker email, affiliates, community, content, influencers, AI search. You see marketing as interconnected channels, not isolated platforms. AI-native but independent you use AI daily as a force multiplier, but you know when its wrong. You catch bad outputs and challenge assumptions. We specifically test for this. Excellent English communication. Youll write strategy docs, brief creative teams, and present to leadership weekly. NICE TO HAVE Experience marketing premium products against cheaper mass-market alternatives. Familiarity with outdoor, security, hardware, or off-grid product categories. Track record building community presence on Reddit, niche forums, or review platforms. COMPENSATION & GROWTH Revenue milestone bonuses that grow your compensation as you grow the company. Bonuses are tied to revenue milestones you hit structured so your pay scales directly with your impact. Total compensation reaches $12,000+/month as the business grows, with no cap on upside at higher milestones. Full details shared during the interview process. Equity conversation at 12 months: 0.51.5% vesting over 4 years, based on impact. Full tooling and resources: ad budgets, hiring budget for your team, and the tools you need to execute. This role grows into VP Marketing / CMO as the company scales. #J-18808-Ljbffr