Job Title

Who We Are ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.''''s list of Best Workplaces. At ButcherBox, we believe in better. Thats why we deliver 100% grassfed, grassfinished beef, freerange organic chicken, pork raised cratefree, and wildcaught seafood directly to our members doors. All of our products are humanely raised or wildcaught and never given antibiotics or added hormones ever. Were working to build a world thats better for all, and were inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. Were always looking for outstanding people to join our mission! About the Role At ButcherBox, were looking for a Senior Manager, Brand Strategy to operate at the intersection of brand and performance marketinghelping us invest in building our brand while ensuring that work shows up effectively in the channels where we already engage prospects and members today. This role sits within the Brand & Creative organization and works in close partnership with Product, Merchandising, Growth/Performance Marketing, CRM, Social, Retail, PR, Partnerships, Mission, and Creative. The focus is on pulling brand strategy through our existing marketing ecosystempartnering closely with Growth, CRM, and channel leads to elevate campaigns across Meta, Google, influencers, lifecycle, and emerging awareness and consideration channels. This is a highly collaborative, handson role for a strategic thinker with strong brand instincts, deep channel context, and a practical, executionminded approach. The Senior Manager, Brand Strategy reports to the Senior Director, Brand & Creative. What Youll Do Brand Performance Strategy Help develop and operationalize a campaignled brand approach that balances brand building and performance outcomes Partner with Growth and channel teams to bring brand strategy to life across Meta, Google, influencers, CRM, and other key channels Support expansion into awareness and consideration marketing while ensuring alignment with existing acquisition and lifecycle efforts Help connect brand storytelling to measurable business impact Help translate highlevel brand vision into clear strategic priorities that guide campaign planning and channel execution across digital and retail touchpoints Help prioritize where and when to lean into brandled versus performanceled approaches based on business goals, audience context, and channel dynamics Recommend strategic priorities and narrative focus areas that guide campaign planning and channel execution Partner with Growth and Analytics to monitor performance signals and identify opportunities to strengthen brand impact over time Campaign & Channel Integration Drive an overall campaign approach that spans multiple channels, while partnering with channel managers to tailor execution by platform Ensure campaigns feel cohesive across paid, owned, lifecycle, and retail touchpoints Bring strong channel context into planningunderstanding how platforms work and how brand shows up within their constraints Help distinguish between moments that require a unifying campaign approach and those better served by strong alwayson execution Strategic Brief Ownership Lead the development of strategic and campaign briefs that align business objectives, brand strategy, and channel context Partner closely with Growth, CRM, and Creative to ensure briefs are clear and actionable, and set teams up for success Maintain consistency across briefs while allowing for channelspecific nuance Socialize and align briefs with key partners early to ensure clarity, shared understanding, and strong downstream execution Organic Social Strategy & Integration Define and evolve the organic social strategy to align with brand positioning, campaign priorities, and audience growth objectives Provide strategic direction and guidance to the Organic Social lead to ensure content themes and messaging reflect brand and business priorities Ensure organic social integrates seamlessly with campaign initiatives, performance marketing efforts, and CRM programming Identify opportunities for organic social to support awareness, cultural relevance, and consideration moments CrossFunctional Partnership Act as a trusted thought partner and collaborator with Growth and CRM teams Work closely with Product, Merchandising, Social, Retail, Partnerships, Mission, and Creative to ensure alignment and consistency Help align teams around shared narratives, priorities, and goals without owning channel execution directly Navigate competing priorities and perspectives to help teams align around shared brand and business objectives Brand Instincts & Stewardship Bring strong brand instincts to help surface whats most compelling and differentiated about the brand Pull through and amplify the existing brand vision across campaigns, channels, and key moments Ensure brand positioning, value propositions, and core narratives are clearly defined and consistently understood across teams Drive adoption of brand fundamentals by embedding them into briefs, planning processes, and crossfunctional workflows Define and apply brand guardrails for partnerships to ensure alignment with brand values and longterm equity Creative Partnership Provide strategic context and inputs for creative briefs Partner with Creative to ensure ideas are grounded in clear campaign strategy and channel realities Help pressuretest concepts for both brand impact and performance viability What Were Looking For Experience 7+ years of experience across brand strategy, brand marketing, or integrated marketing roles Handson experience working at the intersection of brand and performance marketing Strong partnership experience with Growth, CRM, and paid channel teams Experience in DTC and/or omnichannel environments Skills & Mindset Strong understanding of modern marketing channels (Meta, Google, influencers, lifecycle, etc.) Ability to think in campaigns, not just channels Performanceliterate and comfortable working with data, testing, and iteration Clear, confident communicator and collaborator Strong brand instincts with a pragmatic, executionoriented mindset Comfortable pulling strategy through ambiguity rather than creating from scratch What Success Looks Like Brand strategy is clearly reflected in performance and lifecycle channels Campaigns feel more cohesive across paid, owned, and awareness efforts Growth and CRM teams have a strong strategic partner, not an added layer Brand storytelling supports both engagement and performance outcomes Investment in brand feels intentional, measurable, and scalable Teams demonstrate stronger brand fluency and consistently apply core value propositions in their work What We Offer Our Values We are a missiondriven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world. Benefits Health: medical, dental, vision, and life insurance, an employerfunded HSA, and short & longterm disability benefits Financial: 401(k) with generous employer match Annual bonus based on company performance Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state #J-18808-Ljbffr