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Connecting you to Marketing and Communications jobs in Calgary, Alberta! About Staffing is an Alberta-based recruitment company that connects jobseekers to employers across Canada. Established in 1996, About Staffing is a proud BBB Accredited business. About Staffing is a proudly locally owned and operated Alberta recruitment agency, partnering with businesses across Canada to build strong teams and meaningful careers. Were passionate about what we do and the relationships we build and as we continue to grow, were excited to welcome a Marketing and Communications Specialist whos ready to grow with us. Job ID: 43090 Job Type: Direct Hire Category: Other Location: Calgary, Alberta Were looking for an outgoing, creative thinker who brings both fresh ideas and handson marketing and communications expertise. Someone who understands how to engage an audience, strengthen brand presence, elevate messaging, and turn strategy into action. This role calls for a driven and confident professional who can see the bigger picture while also executing the details that bring campaigns to life. This role requires a true brand ambassador who can marry both the creative and the technical elements of all things marketing. Our internal team is made up of high performers who genuinely care about our work, our clients, and the candidates we support every day. We celebrate wins, we support one another, and were motivated by the impact we make in peoples careers and businesses. If youre energized by collaboration, inspired by growth, and ready to make a meaningful contribution, wed love to hear from you. Duties and Responsibilities Develop and execute marketing strategies that align with growth objectives and support both About Staffing and affiliated brands, including Jobshift. Lead brand management initiatives across platforms, ensuring consistent positioning, messaging, and visual identity that strengthens market presence and reputation. Conceptualize, design, and launch innovative marketing campaigns, advertisements, and promotions that drive measurable engagement and revenue growth. Create original, highquality content including blogs, website copy, sales collateral, email campaigns, and social media messaging that authentically reflects company culture and expertise. Design and produce marketing materials including infographics, sales packages, signage, tradeshow materials, and promotional assets. Manage and analyze performance metrics using Google Analytics 4 (GA4), Google Business, and Google Search Console to assess effectiveness and guide datadriven decisionmaking. Plan and execute targeted email marketing campaigns through Mailchimp, including segmentation, automation workflows, and application programming interface (API) integration. Conduct ongoing A/B testing across social media platforms, paid campaigns, and website design to optimize performance and conversions. Support search engine optimization (SEO) strategies including keyword research, backlink generation, technical and onpage optimization, metadata enhancement, and artificial intelligence (AI) optimization considerations. Oversee WordPress website performance, including updates to core, themes, and plugins, backups, troubleshooting, and user experience (UX) enhancements. Support business and partnership development initiatives through media relationship, networking, digital strategy contributions, and brand expansion efforts. Education Diploma or bachelors degree in Marketing, Communications, Business, or a related field is considered an asset. Qualifications Clean criminal record check. Valid drivers license and vehicle. Demonstrated ability to develop and execute integrated marketing strategies that combine creative storytelling with analytical insight. Intermediate to advanced proficiency in Adobe Creative Suite or similar design software. Advanced understanding of social media platforms including LinkedIn, Facebook, Instagram, and X, with experience in both organic and paid strategies. Experience Minimum of five years of progressive marketing and communications experience with responsibility in digital strategy, brand development, and campaign execution. Proven experience managing SEO initiatives, including both technical and onpage optimization, and driving measurable organic traffic growth. Handson experience developing and optimizing Google Ads and paid social campaigns with a focus on performance and return on investment (ROI). Experience managing and maintaining WordPress websites, including performance monitoring and user experience (UX) improvements. Experience producing multimedia content such as podcasts or video is considered an asset. Event planning and execution experience is considered an asset. Experience within a professional services, recruitment, or businesstobusiness (B2B) environment is considered a strong asset. Skills Strong strategic thinking skills paired with a handson, executionfocused mindset. Excellent organizational and time management abilities with the capacity to prioritize multiple deadlines in a fastpaced environment. High attention to detail with a commitment to producing polished, brandaligned deliverables. Strong analytical and reasoning skills with the ability to translate data into actionable insights. Confident decisionmaking skills and initiative in proposing new systems, processes, and creative strategies that elevate brand impact and business growth. Ability to work collaboratively within a highperforming team while independently managing projects from concept through completion. Base Salary Compensation will be competitive and reflective of experience, technical proficiency, and strategic capability. Comprehensive benefits package including health spending account, RRSP matching, health and wellness benefit, and opportunities for professional development and advancement within a supportive, highperforming team environment. Work Hours Monday Friday 8AM 4:30PM Additional Notes This opportunity does not include relocation. It will be the responsibility of the candidate should relocation be required. All applicants must be authorized to work in Canada to be considered for employment. Please reference Job ID: 43090 in your application. #J-18808-Ljbffr