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About The Job Reporting to the SVP, Marketing, this role leads the end-to-end strategic direction, growth, and performance of Danone Canadas Yogurt portfolio. The Senior Director defines the category vision & strategy, portfolio and innovation strategy, and annual brand plans, with accountability for topline growth, margin, share and brand health. This leader partners closely with Insights, Commercial, Sales, Finance, Operations, and Global teams to drive sustainable, long-term category leadership and profitable growth. Key Responsibilities Category, Portfolio & Business Leadership: Oversee approximately $800M in topline sales. Deliver Gross Margin objectives and ShareWinning plans to drive sustainable market growth. Define and champion a clear category vision and ambition, informed by consumer, customer and competitive insights. Brand Strategy & Growth Planning: Lead the development and execution of Long-Term Brand Strategies and Annual Growth Plans grounded in deep understanding of consumers, occasions, and need states. Ensure brand strategies translate into distinctive positioning, breakthrough communications, and strong innovation and renovation pipelines. Innovation Leadership: Lead the innovation agenda across the Yogurt portfolio, including pipeline development, prioritization and delivery of incremental, sustainable growth. Partner with R&I, SIA, Operations and Global teams to accelerate speed to market and commercialization excellence. A&P Ownership: Lead disciplined A&P investment management (approximately $25-$30M annually), ensuring strong ROI and alignment with strategic priorities. Business Performance & Insights: Monitor brand and category performance using internal data, Nielsen, panels, ad-hoc studies, and competitive intelligence, translating insights into decisive actions. Deeply understand the performance and drivers of Brand Health and Brand Power with a focus on strengthening relevance, saliency and differentiation. Partner with Demand Planning and Sales Strategy to support volume forecasting and scenario planning. P&L & Budget Stewardship: Manage key brand P&L drivers in close partnership with Finance and Commercial Teams. Oversee marketing budgets and resource allocation to strengthen brand health, sales, margin delivery, and long-term profitable growth. People Leadership & Development: Lead, coach, and develop a high-performing team of ~10, drive strong engagement and foster a culture of accountability, curiosity and continuous improvement. Build strong succession plans and capabilities within the marketing organization. Cross-Functional Collaboration and Leadership: Work closely with Media & Integrated Communication Teams, Commercial, Sales, Omni-Channel Marketing teams to deliver consumer-centric, customer relevant gotomarket plans. Influence and align senior stakeholders across functions to drive clarity, prioritization and execution excellence. Collaborate with key Global Brand Teams on brand strategies, innovations, communications and plans. Compensation & Benefits The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions. Danone Canada also offers a competitive shortterm incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, true hybrid work environment, paid parental leave, and other attractive options. About You 15+ years of experience in brand management, category leadership, or marketing within FMCG/CPG. Strong financial acumen with proven ability to manage large P&L, A&P budgets, and sales & margindriving initiatives. Demonstrated ability to build and deploy category strategies that deliver growth and market share acceleration. Demonstrated experience and track record of delivering results through winning brand plans. Expertise in leading brand strategies, plans and marketing campaigns, rooted in deep consumer insight & understanding. Demonstrated experience leading innovation strategies and successful trackrecord in delivering incremental, sustainable innovations, rooted in clear insights and the consumer. Excellent leadership skills with experience managing crossfunctional teams, partnering with Global Teams and influencing senior stakeholders. Strong strategic thinking, analytical, problemsolving, and operational discipline. Exceptional storytelling, communication skills and influence. Experience in dairy or broader food & beverage categories is an asset. Other Information As part of our commitment to transparency in our hiring practices, we may use AIenabled tools at certain stages of the recruitment process. However, all final hiring decisions are made by people. This posting is for an existing vacancy. About Us Danone Canada is a business unit of Danone and operates from headquarters offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the countrys largest consumerfacing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability and transparency. From year to year, Danone is recognized as one of Canadas Top 100 Employers for its forwardthinking work environment and was awarded the Parity Certification Women in Governance for our commitment towards gender equality in the workplace. We have 500+ employees across Canada that are engaged and energized to deliver Danones mission: Bringing health through to food to as many people as possible, by working on strong brands such as Activia, Oikos, Danone, Silk, International Delight and many others. Come join our movement for a healthier world One Planet. One Health BY YOU. Danone Canada doesnt just welcome what makes you unique, we value it. Were proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expression or age. Faithful to our values of openness and humanism, all our employees share the commitment to engage one another with dignity and respect. Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position. What are you waiting for? Join our team and enjoy these exceptional benefits! #J-18808-Ljbffr