Job Title

The Director of Consumer Retail and E-Commerce will be responsible for overseeing our current direct to consumer retail business including sales and operational excellence related to all retail channels (in store, online and delivery models). The Director will be responsible for taking the lead in creating strategy for future retail growth and expansion. Responsibilities Develop and execute a long term Direct to Consumer roadmap, related to the retail space that supports growth goals and a focus on double digit revenue increase. Oversees management of costs, inventory, pricing, and merchandising. Leverage existing data to grow our sizable subscriber email list and social media followers through segmented, data-driven campaigns. Launch and implement various options for monthly subscription models. Ensures high quality standards continue to be available and customer service is top notch. Leads pricing strategy and ensures current pricing models are marketable and profitable. Leverages competitor offering and insights to ensure that Woodwards continues to be a leader in value and quality to the public. Partner with Ops team to optimize delivery routes/schedules and fleet utilization. Identify and prioritizes sales opportunities within the province that can continue to drive growth and expansion. Develop KPIs, deliverable and metrics that can directly impact revenue and customer satisfaction. Work with Marketing to define customer requirements, identify new product offerings and features.Oversee creations of brand video and social content. Oversight of the retail team. Qualifications Minimum 10+ years of Retail sales/business development experience, with at least 5 years in eCommerce/Retail leadership, preferably within the premium food, beverage, or perishable goods sector. Strong analytical ability to interpret sales data, generate forecasts and drive actionable strategies (Experience with CRM, Customer Acquisition Cost Optimization and Lifetime Value modeling). Strong understanding of food production, operational excellence and food safety requirements. Proven experience increasing market share related to retail growth and optimization in a food-based environment (protein preference) Demonstrated success selling in a retail environment and building customer centric spaces Exceptional customer relationship, negotiation and account management skills. Familiarity with eCommerce stacks (MailChimp) and custom ERP systems Bachelor degree requirement in related field #J-18808-Ljbffr