Job Title

Title PPC Specialist Department All Departments Hours Full-time permanent Availability Required Weekdays Location Granite Court Pickering (Head Office), ON **Job Title:** Pay Per Click Specialist Company Overview Long & McQuade is Canada''''s largest musical instrument retailer, dedicated to providing exceptional service and a wide selection of instruments and equipment. With a commitment to fostering a vibrant musical community, we aim to empower musicians of all levels through our extensive range of products and expert advice. Key Responsibilities Develop, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to increase traffic and conversions. Conduct keyword research and analysis to identify trends and opportunities for campaign improvement. Monitor and analyze campaign performance metrics to make data-driven recommendations and adjustments. Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives. Prepare regular reports on campaign performance, providing insights and recommendations for future strategies. Required Skills and Qualifications Proven experience in managing PPC campaigns with a strong understanding of search engine marketing principles. Proficiency in Google Ads, Bing Ads, and analytics platforms. Strong analytical skills with the ability to interpret data and develop actionable insights. Excellent communication and collaboration skills for working with crossfunctional teams. Familiarity with A/B testing and conversion rate optimization techniques is a plus. This is an in person, on site position located in Pickering, Ontario. #J-18808-Ljbffr