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Location Hybrid Vancouver, BC (Part-time to start | Growth to Full-Time) Candidates must currently reside in Lower Mainland, BC, Canada. BEFORE YOU APPLY If you do not work comfortably in Spanish on a daily basis, do not apply. You must currently be legally authorized to work in Canada. This is an in-house role. Agencies and outsourced teams will not be considered. This role requires: Writing scripts in Spanish Creating Spanish ad campaigns Translating immigration news into Spanish content Managing bilingual paid traffic ABOUT THE ROLE We are a fast-growing Canadian immigration consulting firm focused on one thing: Qualified leads that convert into contracts. Not vanity metrics. Not just content. Not impressions. We are looking for a bilingual Performance Marketing Specialist who understands that marketing = revenue. This role can evolve into Head of Marketing within 1224 months. WHAT YOU WILL BE RESPONSIBLE FOR This is not a content only role. You will: Create and launch Meta Ads & Google Ads Optimize campaigns based on CPL and lead quality Create 23 daily content pieces (reels, carousels, short-form video) Write scripts (Spanish + English) Edit short-form video (CapCut or similar) Monitor ad performance daily Improve targeting & filtering to reduce unqualified leads Track which leads close and adjust strategy accordingly Collaborate in recording sessions (hybrid role some in-person filming required) NON-NEGOTIABLE REQUIREMENTS Fluent Spanish (written and spoken) Strong English (professional level) Minimum 2 years continuous experience in digital marketing (not only freelance gigs) Experience launching and managing: Meta Ads Google Search Ads Ability to create: Carousels Reels Short-form videos Ad creatives Experience with basic video editing Strong execution mindset (speed > perfection) Comfortable being accountable for lead quality If you need constant clarification for basic execution tasks, this role is not for you. STRONG PLUS Experience with YouTube Ads, LinkedIn Ads, Display, retargeting Experience working with Hispanic audiences Ability to analyze CPL vs contract conversion Experience building content around news and policy updates Understanding of high-ticket service marketing HOW WE MEASURE SUCCESS You will be evaluated based on: Cost per qualified lead Lead-to-contract conversion Campaign optimization speed Content execution consistency Initiative and ownership WORK STRUCTURE Hybrid (remote + in-person recording in Vancouver) Office hours: 10:00am 6:30pm PST availability Occasional weekend recording (paid) Initial 30-day probation (2024 hrs/week) Growth to full-time based on performance COMPENSATION CAD $20$23/hour (based on proven execution) Performance-based increases possible after probation. After the probation period, performance-based increases are possible. Future performance bonuses tied to qualified leads and closed contracts may be introduced for strong performers. APPLICATION PROCESS To be considered, you must submit: A short explanation of a campaign you personally optimized and improved. A carousel (PDF or link) based on a recent immigration-related news topic. Tell us: How long it took you to create it. What targeting you would use to promote it. What KPI would determine if it is successful. 4.Your current city in Canada 5.Your work authorization status 6.That you are applying as an individual (not an agency) Applications without this will not be reviewed. WHAT WE VALUE MOST Results over activity Progress over perfection Ownership over excuses If you want a role where you can grow into a future CMO and directly impact revenue apply.