Job Title

Overview Senior Demand Generation Manager, Enterprise at Clio. We are the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. This role is based in Toronto or the US East coast and is part of the newly formed Enterprise Marketing team. The role focuses on penetrating and expanding within the largest and most complex buyers in the legal space, developing and executing scalable programs to drive pipeline generation and shaping a trusted AI-powered LegalTech brand. This is a highly collaborative role working with the Senior Director of Enterprise Marketing, enterprise sales, and the senior leadership team to shape the upmarket brand and strategy. Who you are You are a seasoned B2B marketer with a proven track record of strategizing and executing data-driven marketing programs that achieve ambitious targets for the enterprise segment. You understand that marketing to large, complex organizations is a long-term, relationship-based endeavor. You are known for your communication and collaboration skills, able to work cross-functionally to execute world-class programs. You are able to handle multiple projects simultaneously with clear priorities and are not afraid of a challenge. What youll work on Strategy & Execution : Partner with the Senior Director of Enterprise Marketing to develop and execute the comprehensive demand generation strategy for the enterprise segment, directly aligning with Clios revenue targets. Campaign Development : Build and execute integrated campaigns to drive top-of-funnel awareness and Marketing Qualified Leads (MQLs) from enterprise accounts. Account-Based Marketing : Launch and scale Account-Based Marketing (ABM) and intent-based programs targeting key industries and segments within the legal space. Channel Optimization : Optimize paid, content, and partner marketing channels for longer enterprise sales cycles. Funnel Analysis & Reporting : Analyze all aspects of the enterprise marketing funnel, identify areas for improvement, and implement strategies to capitalize on these opportunities. Collaborate with Sales and RevOps to measure marketings impact and report on performance. Sales Partnership : Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals. What you should have 7+ years of experience in a B2B SaaS, demand generation-focused marketing organization. Proven success in executing enterprise go-to-market (GTM) strategies. Experience managing campaigns for long, complex sales cycles with multiple stakeholders (e.g., legal, IT, procurement, security). Excellent analytical skills and deep experience measuring data-driven marketing programs. Strong communication, project management, and writing skills, with an ability to translate technical value into business impact. Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders. Serious bonus points if you have Prior experience in LegalTech. A strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms. Background in marketing AI-enabled platforms or tools. Hands-on experience executing Account-Based Marketing (ABM) strategies. Familiarity with Salesforce and Looker. What you will find here Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture. Some highlights of our Total Rewards program include: Competitive, equitable salary with top-tier health benefits, dental, and vision insurance Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week. Flexible time off policy, with an encouraged 20 days off per year. EAP benefits for you and household members, including counseling and online resources 401k matching and Child Education Savings Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. Summary Summary: We are currently seeking a Senior Demand Generation Manager to join our newly formed Enterprise Marketing team in Toronto or the US East coast. This role is a critical part of the team focused on penetrating and expanding within the largest and most complex buyers in the legal space. You will be a key player in developing and executing scalable programs to drive pipeline generation and shaping a trusted AI-powered LegalTech brand. This is a highly collaborative role where you will work in lockstep with the Senior Director of Enterprise Marketing, enterprise sales, and the senior leadership team to shape the future of our upmarket brand and strategy. Disclaimer Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We are committed to equal employment and we encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs. Learn more about our culture at clio.com/careers Were a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, weve built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions. Disclaimer : We only communicate with candidates through official @clio.com email addresses. In-house performance coach, Katie, helps Clions accelerate their career development. At Clio, were creating a human and high performing culture. That means youll be encouraged and supported to do your best work. Find out what keeps us grounded. Learn more. Every day I am surrounded by a group that keeps me laughing, but also inspires me with their hard work and ingenuity. Everyone here goes out of their way to help each other learn and grow. #J-18808-Ljbffr