Job Title

Were a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others. iGaming is one of the fastest-growing and most technologically innovative sectors, and we''re on top of our game, powered by market-leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way. So why not join us at FairPlay and be part of something bigger What youll do: As Organic Performance Manager, you will own and drive our organic search strategy across key markets, with a strong focus on scalable growth, content performance, and technical excellence. Youll work cross-functionally with editorial, product, PR, and external partners, acting as the SEO/AI/LLM subject matter expert within the business. This role is both strategic and handson, responsible for setting direction, prioritising initiatives, and delivering measurable organic growth in competitive markets. This role is remote, and candidate must be based in Ontario Canada! You will be responsible for: SEO Own and execute the SEO/AI/LLM strategy to drive sustainable organic traffic growth across priority markets (UK & US) Use internal and external data sources to identify highimpact topics, trends, and opportunities Lead competitor analysis, keyword research, and gap analysis to inform content and site strategy Work closely with editors, writers, and contributors to develop highperforming, searchled content Create detailed content briefs that align SEO goals with editorial quality and user intent Lead onpage optimisation and content refresh strategies for evergreen and highvalue pages Partner with Product and Engineering to review site updates and ensure SEO best practices are embedded Analyse, report, and communicate SEO performance, insights, and opportunities to stakeholders Manage and collaborate with external SEO agencies to ensure outreach and linkbuilding goals are met Work closely with PR teams to maximise the organic and authority impact of digital PR activity Stay ahead of algorithm updates, industry trends, and best practices, acting as a trusted SEO authority internally Mentor and support more junior SEO team members where applicable GEO/AI/LLMs Understanding of how brands/entities appear in LLMs, AI Overviews and generative search results. Knowledge of Generative Engine Optimization and tactics to increase brand inclusion in AIgenerated answers. Familiarity with structured data, schema and entities to support AIdriven discovery. Research and execute opportunities to improve visibility inside LLMs and AIpowered search experiences. Optimise architecture and content for conversational, multiintent and longform AIstyle queries. Work with content, product and dev teams on AIfirst SEO strategies across channels. Review AIgenerated outputs to find gaps/misinformation and feed improvements into SEO roadmaps. Use AI platforms to automate parts of technical audits, content gap analysis and reporting with strong QA. Assess, roll out and govern AI tools within the SEO workflow to improve efficiency. Measure performance across classic search and AI surfaces, including inclusion in AI answers/overviews. Run tests on entities, schema and content changes to see impact on AI and generative search visibility. Set and enforce guidelines for AIassisted content creation that protect quality, EEAT and compliance. Monitor AI/generative search developments and convert them into clear, actionable SEO recommendations. Your Skillset: 5+ years experience in SEO, with proven success in competitive organic search environments Strong experience owning SEO strategy endtoend, not just execution Deep expertise in contentled SEO, onpage optimisation, and technical fundamentals Solid understanding of HTML, site architecture, and SEO/GEO best practices Advanced experience with Google Analytics and Google Search Console Strong analytical skills with confidence using data to drive decisions Handson experience with SEO tools such as Screaming Frog, Ahrefs, SEMrush, LLM Visibility Tracking Excellent stakeholder management and communication skills Comfortable working crossfunctionally in fastpaced digital businesses Nice to Have Experience in US iGaming, sports betting, or sports media Strong knowledge of US sports Experience working with Google News and newsled SEO strategies Previous experience working in international or multimarket SEO roles What youll get back from us: A competitive benefits and salary package up to 85,000 CAD as well as bonus consideration Remoteworking supported by a trusted and experienced infrastructure The opportunity to work in a sportsrelated and technology focused company Dental & Extended Health Care Life Insurance Paid Time Off Work from Home Requirements: Schedule: Monday to Friday French: Not required Ready to join our team? Apply now! Research shows that women and ethnic minorities are less likely to apply if they dont meet every qualification. If youre passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you dont tick every box. Were committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know. #J-18808-Ljbffr