Job Title

Overview Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with moneybringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. Were looking for a Senior Manager, Brand Marketing to own and scale Relays content marketing and social strategy. Youll bring strategic storytelling, creative instinct, data-driven decision-making, and an audience-first approach to help define how Relay shows up for our customers and prospects. Youll build and manage a high-performing team that drives brand awareness, organic traffic, and brand reachwhile deepening audience engagement through our owned channels. As a cross-functional connector, youll partner with product marketing, performance marketing, and design to bring cohesive storytelling to life across the customer journey. Youll collaborate with Relays leadership team to shape how content marketing fuels business growth, from building awareness and brand affinity to driving education, trust, and lead generation. Youll shape Relays voice in the fintech space, turning insights into stories that inspire, educate, and build trust with small business owners. You bring curiosity, creativity, and resilience to everything you do balancing strategic vision with hands-on execution, blending data with intuition to drive meaningful growth, and thinking beyond the playbook to bring bold new ideas to life. And above all, youll champion Relays mission, values, and voice, serving as an internal storyteller and educator who brings our brand to life. What Youll Be Doing Own and evolve Relays content and social strategy, defining the long-term vision for how we engage audiences, drive AEO/SEO results, generate high-quality leads, and differentiate our brand through world-class storytelling and education Build scalable systems and frameworks for content, social, and creative execution, ensuring teams have the tools, processes, and structures needed to deliver impactful work efficiently Lead the ideation and development of flagship content marketing initiativessuch as research reports, educational programs, and content seriesthat position Relay as a thought leader and deepen our relationship with small business owners Lead and mentor a talented team of marketers (including Content Marketing Managers and Social Media Manager), helping them grow their craft, set strong strategies, and execute with excellence Define and track key metrics to measure brand and content performance, championing a data-informed culture Lead major brand and content projects from concept through delivery, managing timelines, stakeholders, and priorities to bring complex, high-impact initiatives to life Stay ahead of cultural and market trends, continuously identifying new opportunities for differentiation through content formats, platforms, and storytelling approaches Who You Are You have 7+ years of experience in brand and/or content marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment Youre a strategic, big-picture thinker who can translate creative vision into scalable systems, frameworks, and measurable outcomes You have a proven track record of building and scaling content and social functions, balancing creativity with data-informed decision-making Youre a dedicated leader and mentor, passionate about growing others, giving thoughtful feedback, and empowering your team to take ownership Youre an organized and detail-oriented project manager who can oversee multiple complex initiatives while balancing strategic oversight with operational excellence You have a deep understanding of brand storytelling and how to build connection, trust, and credibility with audiences over time You have deep experience managing agencies, freelancers, and cross-functional teams Bonus Points You have a background in developing content to support brand campaigns, thought leadership reports, or large-scale editorial programs You have experience working with brands that focus on small business owners/creators/entrepreneurs You have led creative projects that span multiple formats (written, visual, video, live) You are familiar with marketing analytics, brand tracking, or content performance reporting tools Our Commitment to You Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Comprehensive health benefits: full health benefits from day one, with flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents. Flexible vacation and time off: 15 vacation days and 5 flex days, plus an extra week of office closure during the end-of-year holidays. Parental leave with top-up: 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, for birthing, non-birthing, and adoptive parents. Hybrid work environment: at our Toronto office three days a week, with lunch, snacks, and beverages provided. Dog-friendly space: our office is floof-friendly. Personal and professional growth: ongoing feedback, mentorship, and coaching to support your growth and success. Top-tier equipment: Mac-first company with equipment to produce your best work. Social connection: two annual company-wide get-togethers, quarterly team events, happy hours, and networking opportunities with industry leaders. The Interview Process Stage 1: 45-minute Google Meet video call with a Talent team member Stage 2: 60-minute Google Meet video call with the Director, Brand Stage 3: 60-minute in-person interview with a Leadership team member Stage 4: Take-home case study followed by a 60-minute Google Meet with the Marketing team Why Relay Might Be the Perfect Fit For You You push relentlessly for reinvention: youre driven to improve and drive change. You crave autonomy: youll have freedom to solve big challenges. You own your work: you take pride and responsibility for outcomes. You seek growth: you embrace change and new terrain to create something better. You care about impact: you measure success by results, not recognition. You thrive in complexity and ambiguity: you tackle problems without a playbook. You seek feedback: you value directness, clarity, and honest dialogue. Youre here for more than a job: the mission to help small businesses thrive matters to you. Our Promise Were driving real change for small business owners, powered by remarkable people. At Relay, youll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. We empower each team member to make big decisions, ask tough questions, and take risks that lead to work were proud of. Whats Important To Us We encourage applications from diverse backgrounds and perspectives and are committed to equal opportunity employment. We will work with applicants to provide accommodations during the hiring process. For compliance, offers are conditional upon a successful background check and employment verification. Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check & employment verification through Certn. #J-18808-Ljbffr