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Job Title


Go-To-Market (GTM) Engineer


Company : Relay


Location : Toronto, Ontario


Created : 2026-04-04


Job Type : Full Time


Job Description

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with moneybringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. What Youll be Doing Partnering with sales and marketing stakeholders to identify and scope opportunities for AI-driven solutions. Building, testing, and deploying AI prototypes and proofs-of-concept to validate use cases with sales and marketing teams. Integrating AI APIs, MCP Servers, and other automation tools to build agents and workflows that improve our Go-to-Market motion. Proactively identify inefficiencies in sales processes and develop technical solutions, focusing on tool performance, adoption, and measurable efficiency gains. Contributing to the evaluation of and provide recommendations on build-vs-buy decisions for new AI technology. Acting as a subject matter expert on AI tools and trends, helping to identify opportunities for process automation and efficiency for the marketing team. Creating technical documentation and training materials to increase technology adoption and ensure adherence to operational processes. Collaborating closely with sales, marketing, product, and data infrastructure teams to deliver on funnel acceleration initiatives. Working alongside Rev Ops to administer key go-to-market business systems, including Salesforce, Orum, Momentum Gong.io Building and deploying automation (flows), validations, and applications in Salesforce Implementing new systems and integrations as needed Analyzing key business requirements and systems capabilities to write specifications for systems build and run end to end implementation Creating key reports and dashboards to track systems performance and data accuracy Writing and maintaining clear documentation on systems build and integrations with other business systems Looking for opportunities to consolidate/optimize existing tech stack Partnering with Rev Ops Director for vendor management Who You Are You have 3-5 years of experience in Revenue Operations, GTM Systems, Solutions Engineering, or a technical automation role in a high-growth startup or SaaS environment. You have strong handson experience with Salesforce administration and automation (flows, validations, reporting, integrations), and are comfortable owning GTM systems endtoend. You have built prototypes or production workflows using AI APIs and automation tools, and can translate business problems into scalable technical solutions. You understand modern B2B gotomarket motions and key revenue metrics, and can design systems that directly improve pipeline, conversion, and efficiency. You are highly analytical and structured, able to gather requirements, write technical specifications, and lead implementations from concept to launch. You are a strong crossfunctional communicator who can explain technical concepts clearly and influence Sales, Marketing, and RevOps stakeholders. Bonus Points Experience working directly with AI agents, LLMbased applications, or prompt engineering in a production environment. Familiarity with data infrastructure and analytics tools (e.g., dbt, BigQuery, Snowflake, Metabase, Looker). Experience with integration platforms (e.g., Zapier, Workato) or light scripting in Python or JavaScript. Experience supporting a PLG and salesassisted hybrid GTM motion. Background in fintech or SMBfocused SaaS environments. The Interview Process Stage 1: A 45minute Google Meet video call with the RevOps Director Stage 2: A 60minute Google Meets video call with our VP of Strategy & Operations Stage 3: A 45minute inperson values interview with a member of the Relay Leadership Team Stage 4: A takehome case study, followed by a 60minute presentation to members of the GTM and Data team (virtual, or inperson) Why Relay Might Be the Perfect Fit For You You push relentlessly for reinvention: Youre built to constantly ask, How can this be better? Change excites you and you drive it. You crave autonomy: We trust our team with big challenges and the freedom to solve them. If youre someone who takes initiative, is comfortable taking risks, and seeks input when needed, youll find the freedom here empowering. You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks. You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. Youre excited about stepping into the unknown and navigating new terrain to create something better alongside your team. You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself. Youre energized by complexity and ambiguity: You enjoy tackling problems that dont come with a playbook. Youre comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results together. Youre here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too. Whats Important to Us: Research shows that womenidentifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, wed love to hear from you and figure out together if its a great fit. At Relay, we believe that diversity is key to building highperforming teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs. Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check & employment verification through Certn. #J-18808-Ljbffr