Job Title

Description Manager, Content & Demand Generation (THCC demand generation direct to consumer) Responsibilities As a senior member of the North American gotomarket team, the Manager, Content and Demand Generation for TELUS Health Care Centres direct to consumer will play a vital role in leading the strategic direction, execution and team responsible for the engine of our marketing strategy, our thought leadership and the digital promotions behind it. - Strategic leadership and planning: Lead the development and execution of content marketing and campaign strategies that drive demand for directtoconsumer products and services. Translate business objectives into actionable content roadmaps and digital campaign plans. Define value proposition and gotomarket strategy for consumer products within the TELUS Health Care Centres portfolio. - Crossfunctional collaboration: Lead collaboration with sales, product, and product marketing to position TELUS as a leader in preventative health solutions. Build and maintain relationships with key stakeholders, including agency partners and internal teams. - Content and campaign management: Manage and optimize the content calendar, production workflows, and agency relationships to deliver on our plans. Direct the development of targeted digital campaigns that leverage persuasive messaging, creative concepts, and audience engagement strategies. Design and optimize nurture sequence strategies to drive qualified leads through the conversion funnel. Manage endtoend content creative development and approval workflow ensuring brand consistency and stakeholder alignment from ideation through to final delivery. Work closely with the digital team to inform the transformation of our web and marketing operations platforms to drive conversion. - Performance and optimization: Lead process optimization initiatives across content marketing and campaign execution. Manage budget allocation and ROI for campaign initiatives including lead management, clinic capacity alignment, ad campaign reporting and optimization. Oversee campaign performance, analysis, and reporting to executive audiences. Proven ability to leverage systems and processes (e.g., Salesforce) to manage fullfunnel campaign tracking, governance, and performance optimization. - Manage team deliverables and ensure alignment with strategic priorities. - Develop and mentor team members while fostering a culture of innovation and excellence. Qualifications - 10+ years experience in a marketing communications related role. - Postsecondary degree or equivalent experience. - Proven expertise driving results in a B2C environment. - Experience influencing decision making across diverse business teams, along with the ability to turn data into meaningful insights and action plans. - Must be comfortable with autonomy, able to manage multiple stakeholders and projects with extreme attention to detail and organisation. - A collaborator who can work crossfunctionally role requires substantial relationship management both internal and external to the business unit. - Strong business acumen with an ability to evaluate ideas against business needs and success criteria. - Ability to simplify complex issues and proven track record of developing highly effective executive communications. - Familiarity with the health industry is considered an asset. - Demonstrated experience in digital campaign management is highly valued. Ideal Candidate Profile - Selfstarter able to work independently; anticipates needs and takes initiative. - Analytical able to quickly synthesize key information and take action to drive results. - Organised excellent time management and prioritisation skills. - Adaptable comfortable working in a dynamic, quickly evolving environment. - Problem solver able to easily pivot and find new, innovative solutions. - Teamoriented exceptionally strong interpersonal skills, works well with individuals across teams. - Leader able to create clarity and define success in a way that motivates and inspires a team. - Coachlike guides and empowers team members through feedback, questions, and support to foster growth and maximise potential. - Customer focused pays close attention to the pivotal details that impact clarity and delight in the customer journey. What We Give Back to You - Opportunities to excel and show your stuff work on high value and high visibility projects. - Flexible work styles with the ability to work in and out of the office. - Work in an organisation that actively supports you giving back to the community you live in. - Competitive pay and benefits. - A workplace that lets you be your best every day and embraces our core values: We passionately put our customers and communities first. We embrace change and innovate courageously. We grow together through spirited teamwork. Salary and Compensation Salary Range: $109,000$202,000 Performance Bonus or Sales Incentive Plan: 20% Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. Were open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function. Benefits - Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family. - Flexibility to work inoffice, virtually or a combination of both, based on the roles requirements. - Generous company matched pension and share purchase programmes. - Opportunity to give back to communities in which we work, live and serve. - Career growth and learning & development opportunities to develop your skills. - And much more About Us Were a peoplefocused, customerfirst, purposedriven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. Youll find our engaging, highperformance culture personally fulfilling, professionally challenging, and financially rewarding. Were committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, youre helping us make the future friendly. Accessibility TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process. Legal Advanced knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope. #J-18808-Ljbffr