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Overview Why youll love Softchoice: We are a software-focused IT solutions and services provider that helps organizations be agile and innovative, with people who are engaged, connected, and creative at work. We move them to the cloud, help them build the workplace of tomorrow, and enable them to make smarter technology decisions. We stand for our people and support their success through career development and advancement, with a culture of inclusion and belonging. The impact you will have As an Industry Principal, CSA, you will play a critical role at the forefront of organizational transformation, enabling enterprises to progress from innovative experimentation to tangible, measurable impact. The role emphasizes leveraging technology to create operational advantages for clients, rather than focusing on sales. You will facilitate organizations in realizing the full potential of workplace modernization, infrastructure enhancement, security improvements, data and AI advancements, and platform optimization, supporting them within Microsoft, AWS, and Google Cloud environments. Your expertise will extend beyond pilots and proofs of concept as you design and implement practical, scalable, resilient, and compliant approaches. Through an integrated consulting and engineering model, you will guide clients through transformation, modernizing workflows, decision-making processes, and value creation strategies. You will develop programs to enhance productivity, reduce inefficiencies, strengthen governance, and deliver clear ROI aligned with executive leadership. Serving as a trusted advisor, you will provide clarity amidst uncertainty, assisting senior leaders in aligning priorities, evaluating trade-offs, and making informed investment decisions. You will formulate business cases, define strategic roadmaps, and ensure AI deployment is responsible, secure, and outcome-focused. Additionally, you will engage with high-performing teams by aligning account leaders, architects, engineers, and partners to deliver bespoke solutions tailored to client needs. From boardroom discussions to delivery oversight, you will ensure strategic objectives translate into effective implementation and impactful results. Who you will be working with This role reports to the CSA Director and is part of the Customer Solutions Architecture organization. You will work with strategic customers guiding their transformation journey. You and your team will be supported by Sales, CSA business unit, technical solution architects and engineers to bring technical value early in the sales cycle. You will collaborate with account executives, sales leadership, and GTM teams to grow the AI business together. What you will do Co-Author the executive sales cycle end-to-end across Transformation, Security, Data & AI, Infrastructure Modernization, and Workplaceleading discovery, mapping business problems to service-led offers, orchestrating virtual teams, shaping proposals and SOWs, and negotiating to signature. Lead with value and measurable ROI, building business cases tied to productivity gains, cost-to-serve reduction, risk and compliance outcomes, and adoption metrics that ensure impact beyond the close. Facilitate C-level and boardroom conversations to demystify AI and modern technology, align stakeholders, and drive clarity on initiatives to pursue and their business impact. Architect and position integrated solutions spanning AI, data platforms, security, cloud, infrastructure, and modern workplaceensuring designs are scalable, secure, and aligned to enterprise operating models. Partner in co-sell and funding motions, working with OEM Partners, Microsoft and other hyperscalers to unlock workshops, incentives, and funding that accelerates pipeline and deal velocity. Maintain pipeline discipline and forecasting rigor, ensuring strong CRM hygiene, weekly funnel cadence, and effective use of Sales Ops dashboards. Communicate governance, identity, Zero Trust, data protection, and AI Centers of Excellence to help customers scale innovation while reducing risk. Activate and lead High Performance Teams, align account executives, CSLs, architects, and delivery leaders to execute complex, multi-domain initiatives with shared accountability. Drive adoption and change, ensuring solutions translate into realized value through enablement, operating model alignment, and sustained customer engagement. What you bring to the table Senior executive credibility, with the ability to engage CIOs, CISOs, CTOs, and business leaders in outcome-focused conversations. Deep expertise in one or more core domainsSecurity, Data & AI, Infrastructure Modernization, or Workplacewith broad knowledge across the enterprise technology stack. Proven experience owning complex, services-led sales cycles, including discovery, solution shaping, proposal development, and executive-level deal closure. Strong business acumen, with the ability to build and articulate ROI-driven business cases tied to productivity, cost optimization, risk reduction, and regulatory compliance. Hands-on architectural and consulting background, enabling you to move between strategy, design, and execution when required. Experience operating in a partner-centric ecosystem, working with Microsoft and other hyperscalers to drive co-sell motions, funding programs, and joint GTMs. Comfort with ambiguity and transformation, able to lead through changing operating models and emerging technologies. A High-Performance Team mindset, excelling at orchestrating virtual teams and scaling impact through collaboration. Strong communication and storytelling skills, capable of simplifying complexity and influencing decision-makers at all levels. A disciplined operator, maintaining pipeline rigor and CRM hygiene while focusing on customer outcomes. Values-driven leadership, balancing confidence with humility and ownership with empowerment. Professional Experience Domain Expertise Deep expertise in one or more enterprise domains with working knowledge across the full technology landscape: Security & Risk Zero Trust, identity, governance, compliance, data protection, SOC/MDR, and secure AI adoption Data & AI Modern data platforms, analytics, AI/ML, data governance, and AI operating models Infrastructure Modernization Cloud, hybrid, and AI-ready infrastructure, platform engineering, networking, resiliency Modern Workplace Collaboration platforms, endpoint management, digital employee experience, and AI-enabled productivity Ability to connect domains into cohesive, outcome-driven architectures beyond silos Experience designing enterprise-scale transformations balancing innovation with governance and operational rigor Strong understanding of cloud ecosystems (Microsoft, AWS, Google Cloud) and positioning across multi-cloud environments Industry Expertise Demonstrated experience in the Oil and Gas sector Ability to align technology strategy to industry challenges, including regulatory requirements, data sovereignty, risk management, and operational efficiency Experience advising executives on industry trends and transformation priorities, translating into actionable roadmaps Comfortable engaging with industry bodies, partners, and executive forums to represent thought leadership Cloud and Platform Expertise Microsoft: Proficiency with Microsoft Fabric, Azure AI, M365 Copilot, and Copilot Studio/Agents AWS: Familiarity with Bedrock, SageMaker, and data analytics services, including patterns for Amazon Q and related guardrails Google Cloud: Vertex AI, Dialogflow/CCAI, and BigQuery analytics patterns Ecosystem: Awareness of Databricks and Snowflake lakehouse patterns, and BI platforms such as Power BI, Looker, or QuickSight Business Acumen The candidate should translate executive objectives into a structured AI roadmap and adoption plan, connecting agents, data, and governance to business outcomes. Team Leadership and Orchestration Proven capability in leading virtual pursuit teams and coordinating partner co-selling and funding efforts. Technical Familiarity Familiar with agentic patterns, including Retrieval-Augmented Generation (RAG), tool use, and orchestration, and how these intersect with line-of-business applications and data estates. Willingness to travel up to 25% within the Sales District. Compensation A reasonable estimate of base pay is $168,000 to $224,000 annually + 20% target incentives. Actual salary depends on location, experience, skill set, education, and certifications. Ranges may differ by geography. Softchoice offers a comprehensive benefits plan to full-time employees, including: Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance Paid Time Off: Vacation, Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave Additional Perks: Employee Discount Program Not sure if you qualify? Think about applying anyway: We understand not everyone has 100% of the listed skills. We welcome diverse backgrounds and experiences. If you are new to corporate tech, returning after a gap, or transitioning, we are excited to learn about you and encourage you to apply. Why Youll Love Working Here The People: Collaborative environment with supportive colleagues driving innovation High-Performing Culture: Commitment to customer and team success Flexibility: Plan your workdays to suit you Award-Winning Workplace: Great Place to Work for 20 consecutive years Inclusive Culture: Authentic self-expression encouraged Competitive Benefits: Perks that start on day one Inclusion & Equal Opportunity Employment We are an equal opportunity employer committed to diversity, inclusion and belonging. We do not discriminate based on protected categories including race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. Accommodation We provide interview and employment accommodation during recruitment and hiring. If you require any accommodation to apply or interview, please contact us at: . We are committed to meeting your needs. Our Commitment to Your Experience We prioritize safety and have digital interviewing. We may conduct criminal record checks, education verification, and reference checks. Onboarding is remote and streamlined. Job Requisition ID: 7325 EoE/M/F/Vet/Disability #LI-NP1 #J-18808-Ljbffr