Job Title

The Vita Coco Company is on a mission to reimagine whats possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the planet, anchored by the leading coconut water brand in the world -- Vita Coco. We started in 2004 when two guys in a bar realized that coconut water wasnt getting enough credit in the U.S.. Fast forward: were now a publicly traded company (NASDAQ: COCO). As a Public Benefit Corporation and Certified B Corporation, were serious about supporting farming communities, protecting natural resources, and building brands that do good. Our HQ is located on the island of Manhattan in New York City (we know...very tropical), with offices in London and Singapore. What Youll Do The Associate Category Manager Canada will play an instrumental role in accelerating Vita Cocos growth across the Canadian retail landscape. You are a curious, proactive, and business-minded storyteller who knows how to turn data into clear narratives and actionable strategies. As our Canadian market expert, you will develop a deep understanding of the beverage category across regions, channels, and retailers, and youll serve as a trusted advisor to both internal partners and external customers. You will also lead the development of the Canadian Category Playbook, an essential guide to category drivers, assortment principles, shelving strategy, shopper insights, and growth opportunities. You will also own the identification, scoping, and onboarding of new Canadian data and insights partners, enabling the organization to bring a richer view of the Canadian shopper to life. This role will report to the Senior Category Manager Large Format and will be a remote role based in the Toronto area. How Youll Do It Storytelling Bring a storytelling mindset, elevating insights beyond what happened to why it matters and what we should do next Tailor content and recommendations to audiences across Sales, Marketing, and retailers Craft compelling presentations that simplify complexity and guide stakeholders toward action Navigate ambiguity with confidence, connecting dots across multiple data sources Market Expertise Maintain an informed pulse on the Canadian beverage landscape Serve as the internal expert on the coconut water and natural + functional beverage categories Share insights across teams to shape strategy and engagement Identify growth opportunities using shopper, trade, and competitive insights Category Playbook Development Build and evolve the Canadian Category Playbook Translate insights into category principles that guide decision-making Partner with Sales to integrate the playbook into JBP and sell-ins Keep the playbook fresh with ongoing learnings Data & Insights Enablement Scope and evaluate new data partners Lead onboarding and integration of new datasets #J-18808-Ljbffr