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Job Title: Brand Manager Contract Type: Full-time, permanent Location: Dartmouth, NS Department: Marketing Reports To: Director of Brand & Digital Pay: CA$90,000 - CA$100,000 per year About Us At Natures Way, our purpose is simple yet powerful: its in our nature to help people live healthier. We are guided by values that shape everything we do, being trustworthy through honesty, transparency, and respect; being resourceful by thinking outside the box and finding creative solutions; and being responsible by caring for each other, our community, and the environment. Our purpose and values guide how we deliver highquality natural health products that support healthier lives for people in Canada and around the world. Natures Way Canada has been recognized as one of Atlantic Canada and Nova Scotias Top Employers for 2025, making it a great place to work. As a certified B Corp, we balance profit with purpose by meeting high standards for social and environmental impact, transparency, and accountability. We are committed to creating positive outcomes for our people, communities, and the planet. Join us and be part of a team that truly makes a difference. Position Overview The Brand Manager plays a pivotal role in leading brand excellence across multiple touchpoints in a fastpaced and deadlinedriven environment. This role is responsible for driving the growth, profitability, and market performance of assigned brands within their portfolio. This role leads the development and execution of brand strategies, consumer marketing campaigns, new product launch strategy and execution, and crossfunctional initiatives that strengthen brand equity and deliver business results. The ideal candidate is a datadriven marketer with strong commercial acumen, a passion for consumer insights, and effectively collaborates across Marketing, Sales, Innovation, Finance, and Supply Chain teams. This position will be based out of our Dartmouth head office and operate within our hybrid model. Key Responsibilities include the following. Other duties may be assigned. Brand Strategy & Planning Develop and execute annual brand plans to achieve volume, revenue, and profit targets. Define brand positioning, value proposition, and communication strategies across brands and channels. Lead competitive analysis, category reviews, and market assessments to identify opportunities and threats. Provides project direction and leadership for components of the marketing plan including communication, packaging, promotions, and other marketing support programs. Performs administrative functions required to manage the portfolio including preparation of regular reports outlining business performance and managing the status of projects. Marketing Activation, Packaging Design, & Consumer Insights Plan and execute integrated marketing and media campaigns across digital, social, retail, and traditional media. Collaborate with agencies on creative development, media planning, and campaign optimization. Lead endtoend packaging development process, including structural design, artwork, claims, copy, and visual identity ensuring packaging aligns with brand strategy, regulatory requirements, and sustainability objectives. Translate consumer, pointofsale data, and market insights into brand and innovation strategies. Crossfunctional coordination with Digital team to ensure media consistency and integration across channels. Innovation & Content Strategy Supports new product development for individual brands through ideation, competitive analysis, pricing analysis, product positioning, and packaging design. Supports the launch of new items with excellence by providing support materials, education, and media. Leads the content creation strategy for the brand to inform, educate and engage consumers. Provides direction for social and branded content on Etail websites (Amazon), and social media and branded (owned) digital properties. Analysis & Decision Making Researches and interprets market trends, competitive activity, and consumer attitudes and behaviours. Adjusts marketing strategy and programs accordingly. Analyzes brand data (performance, category and consumer trends, comments, and reviews) and tracks KPIs to report and inform strategy. Contributes to setting price, distribution, and sales promotion strategies. Analyzes programs and activities to evaluate the impact on the business. Collaborates with the Director of Brand and Digital to develop the annual marketing budget and effectively manage assigned budget responsibilities. Environmental And Social Responsibility Support with the development, implementation and monitoring of the organizations environmental and social goals as they relate to your team. This includes establishing your teams performance metrics in alignment with the organizations sustainability strategy. Identify opportunities for innovation or continuous improvement to enhance the organizations sustainability goals (such as waste reduction/ diversion, circularity/ plastic reduction, emissions reduction, sustainable procurement, local sourcing, etc.). Foster a culture of sustainability within the organization by encouraging your teams participation in sustainability initiatives and committees (such as volunteering at community events, Sustainability Committee/ DEI Committee participation, 1% for the Planet employee nomination contest, etc.). Qualifications & Experience Passion! Integrity! Creativity! Completion of a University degree with a business or marketing focus and/or equivalent combination of education and experience. 5+ years progressive brand marketing experience. Demonstrated success in product/brand management both offline and online, preferably in the food and/or CPG industry. Outstanding communication skills, including strong presentation skills. Ability to communicate both externally and internally, coupled with the confidence to convincingly present to key decision makers at all levels. Superior marketing acumen: ability to recognize and act on brand strategies and evaluate performance based on strategic goals. Highly disciplined, organized, selfmotivated and genuinely committed to success. Excellent analytical skills. Proficient in MS Excel, Word, PowerPoint, and Outlook. Experience in the Natural Health Industry is an asset. Travel Some travel will be required, both nationally and internationally. What We Offer It is Natures Way Canadas philosophy to inspire and promote a physically and emotionally healthy workforce. To enhance the health of every employee and their families, weve created an environment to foster our philosophy. All eligible employees receive: Competitive pay and paid time off Excellent health and dental benefits Company RRSP matching program Comprehensive Wellness initiatives to promote a healthy lifestyle You Belong perk for those planting roots in Canada Employee Discount Program on all Natures Way Canada products Formal Educational Assistance Employee Recognition Programs How to Apply Please send a recent copy of your resume and cover letter referencing competition number NWC2605 to . This posting will close on 13/04/2026 . We thank all applicants for their interest. We will contact those applicants chosen for an interview. At Natures Way Canada, we are committed to helping people live healthy lives. This commitment starts from within - with our vision to create a happy and healthy workforce that is diverse and where every employee feels inspired, included, with a sense of belonging and valued every day. The communities that we serve are vibrant, unique, and rich with diversity and we strive to reflect this within our team. Natures Way Canada is proud to be an equal opportunity employer, and all qualified candidates will be carefully considered regardless of race, gender and gender identity, sexual orientation, national origin, disability, or any other characteristic. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. #J-18808-Ljbffr