Job Title

Job Description Houseful is looking for a Senior Marketing Manager who is a master at collaboration, orchestration and, ultimately, execution. Someone who is comfortable working as an individual contributor to support the execution of a digital marketing strategy. Answering into the Head of Marketing for all of RBCx, this role is your opportunity to take the reins of our day-to-day marketing operations and drive our success in connecting with our consumers, building our business and helping first-time home buyers realize their dream of owning a home. You will be the architect of our tactical marketing plansfrom paid marketing campaigns to content planning and execution to partnership initiatives, you will be in the center of everything. You will work across teams to bring plans to life, blending strategic thinking with handson execution. About RBCx RBCx pursues big, bold ideas and leverages RBCs extensive experience, networks, and capital to help shape whats next. Our four pillars Banking, Capital, Platform, and Ventures combine to support tech businesses of all sizes and stages, making us the goto backer of Canadian innovation. RBCx banks, builds, and invests in the innovation ecosystem backed by the institutional strength and stability of the Royal Bank of Canada (RBC). With specialized financial solutions, portfolio building experience, and a collective of specialists that provide powerful support, we help startups and scaleups unlock growth across every stage of their journey. Visit rbcx.com to learn more. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isnt just a place to work but a place to belong. What Youll Do Develop comprehensive tactical plans across paid digital marketing, content marketing, comarketing with enterprise partners Connect crossfunctional teams (product, design, enterprise) to execute tactical marketing initiatives Own the marketing calendar and ensure coordinated execution by all teams across all channels Own all roadmaps and status documentation, ensuring all teams and stakeholders are updated on executional progress and results Build all briefs to brief in crossfunctional partners Track and report on performance metrics, translating data into actionable insights Build content plans and oversee content creation across formats like blogs and newsletters Ensure content aligns with AEO/SEO best practices and drives both citation and organic growth What You Bring Required Experience & Skills 6+ years of marketing experience Expertise in digital marketing, including paid social, programmatic, video Background inclusive of content marketing strategy and execution Experience managing marketing budgets and allocating resources effectively Datadriven mindset with proficiency in analytics tools (Google Analytics, marketing automation platforms, attribution tools) Excellent project management skills and ability to juggle multiple priorities and get different teams to work together toward common goals Strong communication and presentation abilities Experience working in fastpaced, agile environments where priorities can shift quickly Nice to Have Background in B2B tech or SaaS marketing Experience building marketing functions from scratch or in earlystage companies Knowledge of marketing automation platforms (HubSpot, SalesForce) Understanding of product marketing principles SEO and conversion rate optimization expertise Whats In It For You We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to drive the growth of our businesses and our people. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Be part of a missiondriven organization that is shaping the financial future of the next generation Work with a passionate and innovative team within the supportive environment of RBC Opportunity to play a pivotal role in shaping our brands story and driving meaningful connections with our audience A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and highperforming team Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services Additional Job Details Address: 20 KING ST W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2026-03-12 Application Deadline: 2026-03-28 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay intheknow about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the wellbeing of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail. #J-18808-Ljbffr