Job Title

Product Manager, Insurance Product MarketingLocation: Remote/Hybrid - Anywhere in CanadaThe total target compensation (TTC) range, including salary and target bonus, is $109,760 - $156,800. This TTC range is applicable to permanent roles only; fixed-term contract and casual roles are not eligible for annual bonus and would receive only the base salary component. The actual base salary offered within this range will be determined by the successful candidates skills and experience, as well as internal equity.Empire Life is looking to hire a Product Manager, Insurance Product Marketing to join our Retail - Insurance Marketing team! We are actively seeking candidates to fill a current, open position. The Product Manager, Insurance Product Marketing is responsible for improving sales of the retail insurance line, building awareness and ensuring Empire Lifes existing Retail Insurance product portfolio including life and health product lines remain competitive in the marketplace. This role proactively monitors these products and provides updates, education and product support to key stakeholders and distribution partners in support of Retail Insurance Marketing goals and objectives. The role is guided by defined goals and objectives and works under the general supervision of the Director, Insurance Product Marketing. The Product Manager acts as the SME for specific insurance portfolios, overseeing and taking full ownership of:Providing sales support, education and competitive intelligence on Retail Insurance Marketing products and features to optimize sales growth and profitabilityPartnering with other team members to create, manage and implement marketing plans and tactics that raise awareness, build the brand and increase visibility of Empire Lifes products in support of Retail Insurance Marketings goals and objectives.Supporting growth of Empires Retail Insurance products by ensuring marketing and communications strategies and tactics target intended internal and external audiencesWhy pursue this opportunityImpactful work - get the opportunity to work on meaningful projects that have a positive impact on our customers, our company, and society as a whole.Have your voice heard - with a fresh perspective, we welcome those that can highlight opportunities for improvement. We encourage creative and innovative thinking and welcome candidates who are not afraid to challenge the status quo.Diversity, equity, and inclusion - we are committed to creating a diverse, equitable, and inclusive workplace and welcome candidates who share this commitment.What youll be working onWorking with colleagues and distribution partners, proactively respond to new product opportunities and challenges with existing product lines, including reaching target salesIdentify product trends and potential opportunities for promotion of new products and product enhancements through research, analysis and interaction with key stakeholders and distribution partnersIdentify creative ways to deliver key messages with high impact; ensure Empires value proposition and key messages are consistent and resonate with target audiencesDevelop and maintain strong working relationships and act as the subject matter expert on existing products; respond to inquiries in a timely manner for key internal stakeholders, sales and distribution partnersDevelop and implement strategic and tactical marketing and communication plans to support Retail Insurance Marketing initiatives, providing input into the development of the Retail Insurance brandProactively track and analyze Empire and competitor products, programs and positioning to ensure that Empire has a strong value proposition; communicate this information to key stakeholdersProvide input and recommendations into product, marketing and illustration software pertaining to our existing productsChampion and manage the development and the launch of enhancements to existing productsProvide product specification and subject matter expertise for feature development of the insurance illustrator platformBuild business case and oversee cost benefit analyses to support product initiativesProvide ongoing education on existing products and product features to key stakeholders, sales and distribution partnersUnderstand, interpret and make recommendations on the impact of regulatory changes on the product lineSupport sales objectives through identification, development and delivery of compelling product presentations and effective sales tools for target audiencesProvide ongoing and monthly tracking and monitoring of reports for existing products to Retail Insurance managementWhat were looking for you to haveCompletion of an undergraduate university degree, with courses in business administration, marketing analysis, research and strategy, business to business marketing, finance and qualitative & quantitative methodsWell-developed communication, negotiation, influencing and presentation skillsStrong ability to prioritize and balance multiple tasks or projectsHighly analytical, ability to conduct research, analyze data and make recommendationsWell-developed ability to translate analysis and data into sales ideasAbility to work as a team member and build and maintain effective relationshipsWell-developed creativity and innovation skills5+ years work experience in product management in the financial services and/or life insurance industryStrong understanding of risk insurance products and regulatory environments and competitive landscapeStrong understanding of MGA distribution model, industry and distribution partnersStrong knowledge of Microsoft spreadsheet, database, presentation, and knowledge of Power BI software is an assetExperience building a marketing brief and marketing plansDemonstrated ability to initiate and build effective relationships with colleagues in other departments including support and development of cross-departmental relations and work initiativesIf you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.Beyond the salaryFor regular full-time positions, Empire Life offers a comprehensive total rewards package that includes:Competitive salaries with annual pay increasesAnnual bonus program, which recognizes both strong company performance and individual contributions, for non sales positionsCompetitive uncapped commission, for sales positionsA comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, disability, health and dental and a generous health accountFlexible work arrangements and an annual allotment of personal health days.Four weeks annual vacation from hire dateA defined contribution pension plan with generous employer matchingTop up programs for parental leave and compassionate leaveEmployer-sponsored wellness and recognition programsA cash employee referral programTo learn more about working at Empire Life, visit https://www.empire.ca/workatempire.Get to know usEmpire life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process. We encourage those of all backgrounds and experiences to apply, even if you don't believe you meet each unique qualification outlined. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Empire Life welcomes applications from people with disabilities and disabled people. Accommodations are available upon request for candidates taking part in all aspects of the screening and selection process. If you need this job posting in an alternative format or have any accessibility questions, please contact