Job Title

Giraffe Foods (is the industry leader in custom, private label manufacturing of sauces, dips, salad dressings and drink concentrates. We are culinary-focused and customer-driven. We anticipate and respond to the ever-changing industry demands addressing on-trend dietary needs with world-class product development and customer service. Our commitment to our employees and to contributing to the food community in North America has strengthened over our twenty years of growth and expansion. Our products can be found under Private Label in local and national groceries, multi-unit restaurant operations, and other food manufacturers across the US and Canada. We supply a vast range of chef-created sauces and dressings for meal kits, frozen meals, restaurant entrees and salads and salad kits. Though you may not know Giraffe Foods yet, you certainly know our customers and have most likely already enjoyed some of our delicious products without realizing it. Proud to be chosen as Canadas Great Place to Work, Giraffe Foods boasts a strong leadership team and enjoys a mutually beneficial partnership with our global parent company Symrise, headquartered in Germany. Job Overview: (13-month contract position) The Marketing Manager is responsible for leading our marketing initiatives focused on the foodservice segment. In this role, the marketing manager will integrate industry trends, consumer insights, and customer brand strategies to drive impactful marketing campaigns, and develop and present with the Food and Beverage BUs new concept ideas. The role will be responsible for spearheading customer presentations, leading digital marketing strategies, and collaborating closely with cross-functional teams to grow our business. The marketing manager will drive online customer engagement and guide the marketing team on digital and insight initiatives in collaboration with VP of Marketing and Marketing Directors. Duties and Responsibilities Essential Functions: Drive high-impact presentations / demos for key foodservice customer accounts integrating relevant market, trend and consumer insights with brand understanding to develop and present new concept ideas. Work with secondary data suppliers (Technomic, Datassential, TrendHunter, etc.) for the team to create market overview and trend presentations for reactive and proactive projects. Oversee foodservice Marketing support for reactive customer projects. Collaborate on all foodservice projects and requests that need MSCI support. Develop the Pro-active initiatives together with the VP & Director of Marketing. Communicate with international MSCI colleagues for international insights. Oversee and guide the Digital Marketing Specialist in developing and executing digital campaigns, social media, SEO, and email marketing, for foodservice accounts. Collaborate with Beverage and Food BUs and Account Managers to implement campaigns. Define and create relevant offerings and content for push SAP Marketing Cloud email campaigns together with the Digital Marketing Specialist Implement digital content marketing initiatives including content creation (blog posts, e-books, teasers) together with the Digital Marketing Specialist Identify relevant content for customer insights marketing and identify target accounts together with the Marketing Insight Manager Develop and Promote AOP (Annual Operating Plan) Initiatives (25%): Define scope of the projects with VP and Director of Marketing Work with outside agencies to run the research with appropriate methodologies Create teasers, small presentations, and extended presentation decks Present with foodservice account managers for strategic accounts Develop and apply appropriate offline and online promotion Education, Experience & Competency Requirements Bachelors or masters degree in marketing or a related field 5 to 8 years marketing or consumer insight experience Extensive experience in Marketing Communication, Integrated Marketing, Content and Digital Marketing Experience with data metasynthesis and storytelling Client based Marketing experience Required Skills & Abilities Strong organizational and listening skills Strong communication skills (verbal and written) Needs to be able to re-prioritize work based on business activities Ability to effectively work under tight deadlines and manage project independently Creative thinking Strong analytical skills Flexible and curious Excellent people skills and an upbeat and enthusiastic attitude Interested candidates may apply online or submit resume and cover letter to . We thank everyone for their expression of interestand are truly appreciative of the time individuals put into applyingbut with the limitations of time only those selected for an interview will be contacted. Giraffe Foods Inc. is an Equal Opportunity Employer. We are committed to equal treatment of all applicants and employees without regard to race, color, creed, religion, gender, sexual orientation, marital status, family status, pregnancy, age, disability/handicap, record of offences, or any other characteristic protected by law. If you require accommodation measures during any aspect of the recruitment process, we will work with you to address your needs. Information related to accommodation measures will be treated as confidential. #J-18808-Ljbffr