Job Title

Overview The Digital Acquisition Manager supports the endtoend strategy and execution of paid digital marketing campaigns to drive acquisition, sales, and revenue growth. This role partners closely with marketing teams, digital and product stakeholders, analytics partners, and external agencies to deliver highperforming, datadriven digital programs. The successful candidate will act as a paid media subject matter expert, leading campaigns from inception through launch and optimization, while contributing to broader digital channel strategy. A strong analytical mindset, handson platform experience, and the ability to translate data into actionable insights are essential to succeed in this role. Responsibilities Support paid digital marketing programs endtoend, from strategy development through launch, optimization, and reporting. Translate business and acquisition goals into datadriven digital strategies across paid search, social, display, and programmatic channels. Bring tactical plans to life through testandlearn initiatives and continuous performance optimization. Participate in and consult on new and existing marketing page builds to ensure optimal digital performance. Performance Measurement & Optimization Analyze campaign and program performance to identify optimization opportunities, performance drivers, and improvement areas. Conduct preimplementation and postimplementation analyses to estimate and measure campaign impact (e.g., revenue growth, cost efficiencies). Identify emerging trends, issues, and opportunities to support informed decisionmaking. Analytics, Reporting & Data Integrity Deliver clear, concise media performance reporting and insights to internal stakeholders. Troubleshoot inconsistencies across reporting sources and data systems in partnership with digital analytics, tagging, product, and technology teams. Ensure accurate media tracking, tagging, and data integrity across all paid digital campaigns. Stakeholder & Partner Management Serve as a trusted advisor to assigned business partners, providing guidance on campaign planning, creative development, optimization, and reporting. Manage relationships with agency and vendor partners, ensuring campaign efficiency, optimization, and performance accountability. Provide specialized consulting, analytical, and technical support to marketing and business teams. Collaborate effectively across a matrixed organization, including senior stakeholders. Qualifications and Experience 46 years of relevant experience in digital marketing, paid media, or advertising Postsecondary degree in business, marketing, communications, or a related discipline Handson experience with: Google Marketing Platform (GA4, Campaign Manager, DV360) Selfserve advertising platforms (Google Ads, Meta, etc.) Digital analytics tools (Google Analytics, Adobe Analytics) Moderate to advanced proficiency in Excel, including data analysis, pivot tables, and performance reporting Experience working with or managing advertising agencies is an asset Financial services experience is an asset Strong analytical, problemsolving, and datadriven decisionmaking skills Excellent verbal, written, and presentation skills Proven ability to manage relationships and influence stakeholders across an organization Strong time management skills with the ability to balance multiple projects and deadlines Ability to work effectively in a fastpaced, matrixed environment Strong collaboration, communication, and relationshipmanagement skills Integrated marketing planning and execution expertise Salary $56,000.00 - $103,500.00 Pay Type Salaried The above represents BMO Financial Groups pay range and type. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for parttime roles will be prorated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Groups expected target for the first year in this position. BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performancebased incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. About Us At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world. As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From indepth training and coaching, to manager support and networkbuilding opportunities, well help you gain valuable experience, and broaden your skillset. Inclusivity Statement BMO is committed to an inclusive, equitable and accessible workplace. By learning from each others differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter. Application Deadline 03/23/2026 #J-18808-Ljbffr