Reports to CCO, MD, VP/AVP Business Lead Working for PHD Canada PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands. Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients. We are a culture of thought-leadership, creativity and innovation. We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition. Overall Leads the end-to-end media proposition for assigned clients strategy, planning, activation, measurement and team performance. Primary focus on executional excellence and growth within defined accounts. Strategic leadership Translate client objectives into integrated media strategies and annual plans. Own campaign strategy and in-market optimization. Define and articulate long-term media strategies and go-to-market plans for assigned clients or sectors. Align media plans with clients broader marketing and business objectives Champion data-driven and audience-first approaches, leveraging first- and third-party data, analytics and measurement frameworks. Innovation and Thought Leadership Set and own the end-to-end innovation agenda across the portfolio Steward portfolio-level opportunity selection: surface, prioritize and back high-value opportunities Sponsor rigorous experimentation at scale: establish governance, statistical rigour and decision frameworks Convert innovation into measurable commercial outcomes: craft client-facing POVs, proposals and case narratives that tie new approaches directly to client KPIs, ROI and business outcomes enabling sales and client leads to commercialize quickly. Represent the agency at industry forums: act as a senior external ambassador present evidence-based positions, industry events and partner summits to advance reputation. Build and curate a strategic partner and technology radar: identify and qualify emerging platforms, vendor capabilities, supply-side shifts and regulatory changes that materially affect media strategy and go-to-market choices. Mitigate strategic and execution risk Drive commercial partnerships and ecosystem plays Champion thought leadership and revenue enablement Client relationship & stewardship Trusted day-to-day senior client lead; runs strategic reviews and quarterly business reviews. Act as the senior client lead and trusted advisor, maintaining peer relationships. Lead strategic client meetings, pitch decks, quarterly business reviews and strategic workshops. Anticipate client needs, surface growth opportunities and protect long-term account health. Commercial & financial accountability Track revenue targets, forecast pipeline and manage resource allocation to meet financial goals. Team leadership & people development Manages and develops a multi-disciplinary team; responsible for hiring, retention and direct performance management. Build, mentor and retain a high-performing, multi-disciplinary team (strategy, planning, buying, analytics, activation). Define career paths, run performance reviews, and create development plans that build agency capabilities. Foster a collaborative culture that values diversity, learning and accountability. Campaign design & delivery Ensures campaign quality, compliance and KPI delivery; removes operational blockers. Oversee integrated campaign developmentplanning, activation, optimization and measurement. Ensure campaigns deliver agreed KPIs, maintain creative and executional quality, and comply with brand and regulatory guidelines. Remove blockers, escalate risks early and ensure timely delivery against milestones. Measurement, insights & optimization Implements measurement frameworks and drives in-market optimization. Define success metrics and measurement frameworks (attribution, incrementality, MMM) and ensure robust reporting. Use insights to iterate media plans in-market and advise clients on budget shifts or tactical pivots. Validate performance through post-campaign analysis and translate learnings into future strategy. New business & growth Supports pitches and develops upsell proposals for existing clients. Complete understanding of OMG suite of products and how they solve client challenges Operations, governance & vendor management Manages vendors for assigned accounts; ensures QA and compliance. Ensure efficient processes for media procurement, trafficking, QA and billing. Manage vendor relationships and strategic partnerships (tech, data providers, creative/production partners). Maintain compliance with legal, brand safety, privacy and advertising standards. Scope & typical scale Manages 13 mid-to-large accounts or one large complex account. Budget oversight: medium to large media spends depending on client. Team size: 825 (direct + indirect). Key competencies & skills Strong client leadership, operational excellence, tactical and strategic media knowledge, hands-on measurement literacy, people management Typical qualifications & experience 912+ years in media/integrated agencies; 3+ years managing senior-level accounts. Success metrics Account revenue growth, client satisfaction (NPS), campaign KPI delivery, team retention and development. Understands OMG product suite and how they help solve client business challenges. COMMITMENT TO IDEA OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
Job Title
Executive Director