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About DESIGNME At DESIGNME, we believe in the power of self-expression through hair. Born in Canada, we''re a fastgrowing indie haircare brand creating highperforming, fun, and easytouse products for every hair type. We''re passionate about community, creativity, and empowering individuals to feel their best. Born behind the stylist chair, we''re loved by artists and consumers alike. Remote (Canada) About the role We''re looking for a performance-driven Creative Strategist to join our team. Reporting to the Director of Digital, you''ll lead the development of paid creative that drives measurable growth. This is both a strategic and handson role, owning the full creative lifecycle from strategy and to execution, testing, and iteration. In this role, you''ll conceptualize ad content, design image ads, edit shortform videos, and turn UGC into campaigns that convert. You''ll write scrollstopping hooks and compelling, customerfocused copy, translating product benefits into persuasive storytelling. You''ll test different ad concepts, messaging angles, and creative variations to understand what resonates. Most importantly, you''ll collaborate closely with our Paid Media team to understand performance data, uncover customer insights, and use those learnings to make sure every ad is better than the last. If you''re energized by bold ideas, handson creative work, and seeing your work directly drive results, this role is for you. Key Responsibilities Develop and execute creative ad strategies that drive performance across paid media platforms (Meta, TikTok, Amazon, YouTube). Collaborate closely with the Paid Media Manager to align creative with campaign goals, priorities, and performance insights. Research audiences, trends and competitors to inform creative strategy. Create highperforming, scrollstopping image ads and video, optimized for paid media placements. Write compelling hooks, captions, and customerfocused ad copy, translating product benefits into engaging storytelling. Test variations in hooks, messaging angles, and callstoaction; develop and test creative frameworks, proactively suggesting new ideas. Develop, own, and enforce the endtoend process for ideation ad development testing feedback iteration, using creative asset management tools. Continuously refresh, remix, and expand on winning creatives to maximize performance. Review ad performance regularly with the Paid Media Manager, understanding KPIs (CTR, CPA, ROAS) and how creative contributes to them. Use performance insights to iterate and improve creative over time. Collaborate with the Influencer team to craft and refine briefs for UGC video content. Review creator content and provide actionable feedback to strengthen performance. What We''re Looking For 5+ years experience producing creative for performance marketing, growth, or digital advertising. Handson experience in image design and shortform video production. Excellent copywriting skills, with the ability to translate product benefits into customerfocused storytelling. Experience building creative testing systems and translating performance data into actionable creative strategy. Deep understanding of paid digital media platforms (Meta, TikTok, Pinterest, YouTube, Amazon) and exposure to working with media buyers. Highly organized with a processoriented mindset to manage ideation, testing, and iteration efficiently. Motion graphics or light animation skills (basic ability to animate text, graphics, or shapes in video content). Comfortable using AI tools and creative asset management software to scale ad production. Experience in beauty, haircare, or DTC brands a big plus. Strong visual storytelling and knowledge of social media trends. Additional Requirements Expected hours: 40 hours per week Why Join DESIGNME Opportunity to work with a fastgrowing professional hair brand Collaborative culture with strong crossfunctional partnership Ability to make a tangible impact on trade, education, and event execution Work remotely 100% Remote Paid Time Off, Statutory Holidays in your country, and 1week of company office closure dates during the Holidays People programs: Training & Development Program, Employee Product Purchase Program, Employee Referral Program, etc. DESIGNME is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Disclaimer We use artificial intelligence tools to support the screening and preliminary assessment of candidate applications as part of our recruitment process. DESIGNME''s People operations specialist (human recruiter) reviews all applications and decisions. #J-18808-Ljbffr