Strategy Institute | Remote (Toronto-based candidates preferred) Contract Details Duration:Open contract min 6 months Work Structure: Remote Hours:4hrs a daywithing EST working hours, Mon- Fri About the Role The Audience Development & Retention Specialist will play a key role in driving attendance, engagement, and retention across Strategy Institutes portfolio of B2B conferences. You willbe responsible foridentifying, engaging, and converting senior-level professionals into event delegates through targeted outreach, relationship-building, and strategic communication. This is an ideal opportunity for a motivated student or early-career professional interested in sales, marketing, business development, or event strategy. Key Responsibilities Drive delegate attendance through outbound outreach (calls, LinkedIn, email) Execute audience development strategies to attract high-quality participants Build andmaintainstrong relationships with prospective and existing delegates Conduct industry and prospect research toidentifyrelevant audiences Clearly communicate event value propositions and conference themes Track outreach activity andmaintainaccuraterecords in CRM systems Collaborate with marketing to refine messaging and improve campaign performance Analyze attendance data tooptimizefuture audience growth strategies Take ownership of campaign performance and contribute to continuous improvement Qualifications & Skills Strong interest in sales, marketing, or business development Excellent communication skills (verbal and written) Comfortable with cold outreach and relationship-building Highly organized with strong attention to detail Ability to work independently and manage multiple priorities Analytical mindset with the ability to interpret performance metrics Experience with CRM tools (e.g., Salesforce) is an asset Proficiencyin Microsoft Office (Excel, Word, Outlook)preferred Fluency in Englishrequired WhatWereLooking For A proactive, can-do attitude with strong work ethic Confidence in engaging senior professionals A desire to learn and grow About Strategy Institute Strategy Institute delivers exclusive senior-level events designed to connect industry leaders, foster innovation, and drive business growth. With 20+ global events annually, our conferences bring together top professionals across industries through high-impact networking, knowledge sharing, and strategic collaboration. Whats In ItForYou Hands-on experience in sales and event strategy Exposure to senior executives and industry leaders Fast-growing, dynamic work environment Potential for full-time conversion Professional development and career growth opportunities
Job Title
Audience Development & Retention Specialist (Toronto – Student Role)