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Job Title: Head of Marketing (Enterprise SaaS) Position Overview We are seeking a high-octane marketing leader to transform our marketing function into a scalable, enterprise-grade revenue engine. Having established a strong Product-Market Fit within the Grocery and Retail Tech space, we are now entering an aggressive scale-up phase. Your mission is to refine our brand narrative for the Enterprise market, dominate high-intent digital channels, and build a world-class demand generation machine that targets the worlds largest retailers. The Role As the Head of Marketing , you will be a ''''Growth Architect.'''' You will be responsible for moving the company beyond early-stage tactics into a sophisticated B2B motion. You will lead the transition from broad digital outreach to a focused, Account-Based Marketing (ABM) approach, ensuring our complex technical platform is positioned as the ''''must-have'''' solution for modern retail executives. You Are: A ''''Complexity Crusher'''': You can take a multi-faceted digital commerce platform and distill it into a clean, crisp value proposition that resonates with C-level retail executives. An Enterprise Navigator: You understand that ''''Upmarket'''' requires a different playbookfocusing on trust, authority, and ROI rather than high-volume consumer clicks. A Lead Gen Architect: You have a proven track record of building multi-channel inbound funnels across LinkedIn, Google, and emerging AI-driven search engines (GEO). A MarTech & AI Enthusiast: You stay ahead of AI developments to optimize the content lifecycle, lead scoring, and operational efficiency. A Strategic Operationalist: You dont just ''''run campaigns''''; you build systems that align Marketing and Sales to hit aggressive growth targets. Core Responsibilities: Brand Evolution & Messaging: Lead the strategic refinement of our market positioning and digital presence to ensure we signal enterprise scale and AI-leadership to the global retail market. Full-Funnel Demand Generation: Develop and execute a sophisticated inbound strategy that prioritizes lead quality over quantity, leveraging ABM, paid social, and organic search. Strategic Field Marketing: Oversee our presence at industry trade shows and events, utilizing a data-driven approach to maximize lead capture and post-event conversion. Sales & Partner Enablement: Build a library of high-impact sales assets (Business Case decks, ROI calculators) and provide marketing support for our key strategic partnerships. Product Marketing: Act as the primary bridge between the market and our product team, ensuring our roadmap and messaging align with the evolving needs of enterprise buyers. Data-Driven Leadership: Construct ROI models, forecast the financial impact of marketing initiatives, and present performance metrics to the Executive Team and Board. Qualifications & Requirements: Experience: 5+ years of marketing experience, with a significant portion in a B2B SaaS leadership role during a high-growth scale-up phase. Strategic Background: A strong background in Product Marketing is a significant plus. We need a leader who can deeply understand our products technical capabilities and translate them into compelling, high-impact value propositions. Enterprise Expertise: Proven success in ''''moving upmarket'''' and selling complex technical solutions to large-scale organizations. Domain Knowledge: Experience in Retail Tech, E-commerce, or Supply Chain software is highly preferred. Technical Proficiency: Advanced handson experience with the modern growth stack (Salesforce/HubSpot, LinkedIn Campaign Manager, Intent Data tools like 6sense/Bombora, and Google Analytics). Communication: Exceptional writing and presentation skills with a propensity for creating ''''clean and crisp'''' messaging. #J-18808-Ljbffr