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Job Title


Senior Associate, Partnerships


Company : Momentum Worldwide


Location : Toronto, Ontario


Created : 2026-03-21


Job Type : Full Time


Job Description

WHAT ARE WE LOOKING FOR Momentum Worldwide is looking for an ambitious, critical thinker with sponsorship marketing experience and passion for pursuing meaningful insights to impact brand communications. Our Senior Associate, Partnerships will be responsible for providing strategic counsel to guide clients sponsorship investments within the world of sport, entertainment & lifestyle. This is an exciting opportunity for innately curious individuals looking to hone subjectmatter expertise as part of the fastgrowing strategy discipline in an awardwinning creative brand experience agency. HERES WHAT YOULL DO (RESPONSIBILITIES) Supports, and in some cases manage, sponsorship analytics deliverables Defining success and benchmark goals for new programs including sponsorship evaluation methodology, measurement reporting and KPI development Drives development of agency documents including sponsorship analysis playbook Manages client deliverables related to sponsorship strategy Develops and delivers strategic POVs/sponsorship evaluations and presentations through effective use of creative storytelling and qualitative and quantitative analyses Audits current investments and provides optimization recommendations and roadmaps Analyzes complex datasets to ensure clients sponsorship investments are strategicallyaligned Segmentation Analysis, looking at ways to segment audiences and identifying connections across various marketing channels Strategic prioritizing of strategies and recommendations based on ROI calculations Supports clientservicing on all elements of the sponsorship lifecycle Drives daytoday client communication as needed Develops and cultivates juniortomidlevel client relationships, using both initiative and judgment to adapt communication to the appropriate levels of the organization Liaison with Business Leadership team Responsible for partner relationship and rights management Develops sponsorship agreements in collaboration with clients legal departments Coordination of standardized processes for vehicle and financial logistics Maintains pulse on industry trends and category developments Research lead to help craft thought leadership pieces including industry POVs and case studies Knowledge mapping and insights creation through third party and client data Collaborates with interdisciplinary agency teams and external stakeholders Contribute SME and insights to drive ideation for creative brand activations alongside teams of business leaders, strategists, creatives, and integrated producers. Leverage creative problemsolving ability to aid in the agencys development of solutions to solve clients brand and business challenges. Conduit to working relationship among disciplines within Strategy & Insights Collective such as Research, Strategy, Measurement & Analytics Contribute to various internal and external projects related to both existing clients as well as new business efforts (RFP responses/pitches/etc.) Supports Momentums values HERES WHAT WERE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS) Bachelors degree preferred; advanced degree and curriculum focus in math, data sciences or statistics a plus Knowledge and passion to work in the sports & entertainment industry with 2-4+ years relevant experience at an agency, sports/entertainment property, media company and/or brand with background in sponsorship marketing, evaluation, KPI measurement, and/or data analytics; proven ability to work with and understand large datasets, considered to be an asset Familiarity with the structure of sponsorship agreement, considered to be an asset Knowledge/experience within the automotive industry, considered an asset Proven ability to develop and deliver Powerpoint presentations, reports, and other deliverables to clients and other internal/external stakeholders Experience in developing proposal/contract evaluations, measurement plans, and/or frameworks, considered to be an asset Excellent understanding of advanced web searching techniques Strong Proficiency within Microsoft Excel (i.e. Crosstabbing, Graphing, etc.) Strong Proficiency within Microsoft Powerpoint/Keynote (Graphing, Formatting, etc.) Working knowledge of syndicated (MRI Simmons/Scarborough) and custom survey research and analysis a plus Strong project management, organizational and strategic thinking skills Detailoriented and articulate with strong communications skills Ability to be comfortable and efficient working in a fastpaced environment often requiring flexibility to deal with changing priorities and deadlines Highly motivated and capable of both working independently and with a team Supports training and development of other staff members where appropriate. The salary range for this position is $65,000 to $75,000 CAD. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background, pertinent experience, and qualifications. ABOUT US MOMENTUM WORLDWIDE Momentum Toronto is a fullservice creative agency with experiential at its core. From Nikes Church of Basketball to OLG Lotto Maxs Thrift Drop, we help brands follow through on their words with actions and create integrated campaigns around those experiences. At Momentum Worldwide, we value diversity and the uniqueness of all people. We thrive in an inclusive environment, and we recruit, hire and promote without regard to race, gender, age, color, gender identity, gender expression, sexual orientation, ethnic or national origin, citizenship, religion, sexual preference, military or veteran status, marital status, family status, physical or mental disability or any other legally protected categories as set forth in the applicable state, federal or local laws. This policy applies to all aspects of employment including training, compensation, benefits and all other privileges of employment. We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. 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