Job Title

SummaryWonderbrands is a leading Canadian bakery company, manufacturing and distributing iconic bread brands across multiple channels including Retail, Foodservice, and DSD. The organization is in an exciting period of transformation, focused on strengthening core category fundamentals while building modern, insight-led commercial capabilities. This role offers the opportunity to shape category strategy within a fast-paced, entrepreneurial CPG environment.The Category Management Lead will own the strategic leadership of the category, acting as the voice of the consumer and customer within Wonderbrands. This role is responsible for driving category growth through data-led assortment and space strategies, while partnering closely with Revenue Management to help shape pricing and promotional strategies. The role works cross-functionally with Sales, Marketing, Insights, and Supply Chain to deliver best-in-class category management and in-market execution. The ideal candidate combines strong strategic thinking with hands-on technical capability and brings experience working with major Canadian retailers.Location: 1425 The Queensway, Etobicoke, OntarioPrimary ResponsibilitiesCategory Strategy & LeadershipLead the development of category strategies that support Wonderbrands commercial and growth objectives, grounded in consumer, shopper, and customer needs.Serve as the internal category expert, providing clear points of view that guide crossfunctional decisionmaking and commercial planning.Translate market, consumer, and shopper insights into practical, actionable strategies that drive category and customer performance.Shelf Performance, Assortment & ListingsOversee shelf performance across retailers, including space productivity, SKU efficiency, and overall category health.Lead assortment optimization and deliver factbased SKU rationalization and listing recommendations that balance customer needs with business priorities.Identify distribution gaps and growth opportunities across banners and channels with clear, datadriven recommendations.Customer & Commercial SupportSupport customer teams in Joint Business Planning and drive categoryled growth initiatives with key retail partners.Develop compelling, insightled category selling stories and customerready presentations that clearly communicate opportunities.Partner with Sales in customer meetings, line reviews, and strategic conversations to ensure recommendations are aligned and actionable.Analytics & InsightsLead insight generation using Nielsen/Circana, retailer POS, and internal sales data to turn complex findings into clear, prioritized business actions.Build customerready insight narratives that explain performance drivers, why they matter, and recommended next steps tailored to each retailer.Diagnose shelf, assortment, pricing, promotion, and distribution performance, providing focused recommendations with defined ownership and timelines.Required ExperienceBachelors degree in Business, Marketing, or a related field.7+ years of Category Management experience within CPG; food or fresh category experience strongly preferred.Demonstrated success leading category strategy, shelf performance analysis, assortment optimization, and retailer listing recommendations.Strong analytical capability with Nielsen/Circana, retailer POS systems, and ability to develop clear, insightdriven recommendations.Practical experience with planogram and space management tools (e.g., ProSpace, JDA or equivalent).Handson experience using customer POS and insights platforms such as LDIA, Scintilla, Dunnhumby, and other major Canadian retailer tools.Experience partnering with major Canadian retailers (e.g., Loblaw, Sobeys, Metro, Walmart Canada, Costco) to drive category growth.Proven ability to influence cross-functional teams and support customerfacing conversations with clear, insightled recommendations.Advanced Excel and PowerPoint skills; comfort building clean, persuasive analyses and presentations.FGF Group Competencies:Adaptive Intelligence - Team Members respond effectively to challenges by evolving their skills, mindset, and approach.Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growthand applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.Collaborative Intelligence - Collaborative intelligence empowers teams to unlock collective strengths and achieve results through synergy and mutual trust.Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.Entrepreneurial Intelligence - Equips Team Members to identify opportunities, overcome setbacks, and move ideas to execution effectively.Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset.Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.Leadership CompetenciesInspire & Energize Team MembersContinually inspires and develops Team Members and promote cross-functional collaboration.Supports, shared knowledge and experience with your Team through authentic conversations and development planningCommunicates clear expectationsUses insight and knowledge to influence othersUnderstands and acknowledge differences and modifies style to support unleashing potentialDemonstrates patience and empathy, while listeningCreate Winning RelationshipsInspire enthusiasm & commitment by communicating a clear path to successEmpowers others by delegating and providing support and opportunities for growthIdentifies, raises and resolves conflictBuilds trust and models the Coach ApproachEntrepreneurial Leadership Encourages informed risk-taking and supports learning from outcomes.Creates an environment where your team enjoys working hard while having funProvides feedback to reinforce resultsDisclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added, or this description may be amended at any time.In compliance with Ontarios Bill 190, we confirm that this posting represents a current existing vacancy within our organization.We affirm that our hiring process, including candidate screening, evaluation, and selection, does not involve the use of Artificial Intelligence (AI) or automated decision-making tools. All assessments and decisions are conducted by qualified human professionals to ensure fairness, transparency, and compliance with Bill 149.