Job Title

Job Title: Senior Consultant, Customer ResearchLocation: Toronto, ON (Hybrid)Estimated Duration: FulltimeWhat you'll doThe Customer Research team plays a crucial role in providing qualitative and quantitative research services across the organization. This includes quarterly tracking, category research, custom ad-hoc research, and strategic consulting services to ensure the voice of the customer is represented. This role provides an exciting opportunity for a quantitative market researcher to join a dynamic team at one of the largest retailers in Canada!Reporting to the Manager of Customer Research, the Customer Research Senior Consultant will be responsible for managing and conducting end-to-end, in-house quantitative research projects, supported by AI-powered tools (Microsoft Copilot,), including: recruitment of targeted panel members, questionnaire development, survey programming (Alida/Sparq), data processing and analysis (Excel/SPSS), synthesizing of findings, report preparation (PPT storytelling) and presenting results to stakeholders.The Senior Consultant will work closely with the Customer Research Manager to execute a wide range of research projects to support various stakeholders in making data-driven decisions across the business including owned brands, product development and merchandising teams, as well as strategic marketing, and more. Research requests can range from customer journey mapping / path to purchase, concept / packaging / branding tests, feature / pricing optimization, U&A, drivers & barriers, segmentation, etc. but can also include supporting larger enterprise-level strategic initiatives. Key internal clients include owned brands marketing, product development, and category management teams, among others.The Customer Research Senior Consultant will also have the opportunity to collaborate closely with the Manager of Qualitative Research. This role will enable you to engage in various qualitative research activities, including conducting online forums, facilitating focus groups, and leading shop-alongs, to gather comprehensive insights into customer sentiment, behaviours and preferences.In this role, you'll:Assist with the research request intake process; lead/provide support in briefing meetings with stakeholders to better understand the requirements and provide support on the optimal methodology to solve their objectivesDevelop questionnaires, including those with custom/complex methodologies, to answer research objectivesCreate sampling plans and utilize industry best practices to maintain panel healthLeverage PowerPoint, Excel and SPSS to create compelling, story-driven reports with actionable recommendations for stakeholdersConduct advanced analyses, including MaxDiff, TURF, conjoint, etc. and be able to explain these analyses confidently to stakeholders with little to no research experiencePresent research presentations to key stakeholders (including senior levels) and facilitate discussions that solve a wide range of business challengesManage project timelines; communicate with stakeholders to ensure key project milestones are met on timeDescriptionBuild strong relationships with key stakeholders across various departments and support the team in proactively finding solutions to their business questionsPartner with third party research vendors and agencies to conduct specialized, outsourced research such as customer segmentation studiesCollaborate on new and innovative ways to leverage customer research across the Corporation to support the socialization of insightsCollaborate on and contribute to the integration of AI technologies into our workstreams toenhance efficiency and innovationWhat you bringUndergraduate degree in business, marketing, analytics, social sciences (Sociology, Psychology) or a related field. Graduate degree (Masters or above in behavioural psychology, statistics, sociology, or similar) an asset.Minimum 5-7 years work experience in a market research role that involves conducting primary research. Agency/supplier side research experience or Research AnalystPostgraduate degree is preferred.Well-versed in market research fundamentals (questionnaire writing, sampling, data processing, analysis, reporting).Programming experience in Alida (formerly Vision Critical) or equivalent survey software (Qualtrics, Survey Gizmo, Survey Monkey, etc).Solid project management experience, with the ability to multi-task and independently lead multiple cross-functional research projects ranging from simple methodologies to more complex methodologies.Experience using AI-powered tools within research project workflows is an asset.Understanding of panel management fundamentals is an asset. Exceptional interpersonal, oral, and written communications skills, including the ability to comfortably and effectively present research results in front of different types of audiences, including senior leaders.Skilled in Excel and/or SPSS for data analysis, including advanced analytics, and PowerPoint for data visualization/reporting.Excellent storytelling abilities, with a talent for generating insights that reveal the underlying significance and impact of the data (the so what?)Must be a collaborative team player and strategic thinker, with a positive attitude!This role is based at our Toronto officeThe pay range that the employer reasonably expects to pay for this position is between CA$75,000 and CA$85,000Our voluntary benefits offering includes medical, dental, vision and retirement benefits.This posting is for an existing vacancy.If you believe this post to be fraudulent, please report by clicking hereTundra Technical Solutions is a global workforce and technology delivery firm, ranked by Staffing Industry Analysts as one of the largest in North America. At Tundra, we aren't just hiring top talent at the world's most recognizable brands; we are pioneers of social recruitment. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other legally protected characteristics. We welcome and encourage diversity in the workplace.We use artificial intelligence tools to help our recruiters screen and assess talent. These tools do not replace human decision making in the process.Not interested in this position, but know somebody who might be? Check out our Referral Reward Program, referrals are a big secret behind our success. As always, were on the lookout for great people. And we know that you know great people!