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At Smart Working, we believe your job should not only look right on paper but also feel right every day. This isnt just another remote opportunity its about finding where you truly belong, no matter where you are. From day one, youre welcomed into a genuine community that values your growth and wellbeing. Our mission is simple: to break down geographic barriers and connect skilled professionals with outstanding global teams and products for fulltime, longterm roles. We help you discover meaningful work with teams that invest in your success, where youre empowered to grow personally and professionally. Join one of the highestrated workplaces on Glassdoor and experience what it means to thrive in a truly remotefirst world. About the Role As a Marketing Analyst, youll sit at the heart of marketing decisionmaking, acting as the analytical backbone for the wider marketing team. Your role is to turn customer behaviour and campaign performance data into clear, actionable insights that shape how marketing investment, messaging, and strategy evolve. This is not a creative campaign ownership role instead, youll be the source of truth that helps teams understand whats working, whats not, and why. Youll balance deep analysis with strong storytelling, ensuring insights are accessible and influential across the business. Responsibilities Analyse performance across marketing channels including email, push, and paid media Assess drivers of acquisition, retention, conversion, and revenue Identify trends, form hypotheses, test them, and translate findings into practical recommendations Design and evaluate A/B tests to understand the impact of messaging, timing, creative, and audience segmentation Interpret results with statistical confidence and clearly communicate outcomes to stakeholders Segment customers based on behaviour, lifecycle stage, and purchasing patterns Generate insights into who buys what, when, and why to support more targeted and effective campaigns Build and maintain dashboards and recurring reports covering key marketing KPIs such as ROI / ROAS, CAC and LTV, conversion rates and retention metrics Ensure insights are easy to understand and usable by nontechnical stakeholders Partner closely with retention, #J-18808-Ljbffr