Job Title

If were going to work together, let us first introduce ourselves because we are proud of our team at FedEx Express Canada. You know us as a global transportation company and weve shipped some pretty interesting things over the years like part of the ships hull of the Titanic, a windmill, race cars, a helicopter, the shark from Jaws and a lot of panda bears who get their own chartered airplane! FedEx is seeking a Senior Marketing Specialist Specialized B2B Vertical located in Mississauga, Ontario. This is a hybrid opportunity. This position will lead one of the key B2B verticals within the Solution Marketing team, which includes leading the defined vertical initiatives, launching new capabilities and improving customer experience. This role acts as a strategic lead to understand, assess, and recommend path forward for growing market share in the B2B supply chain and logistics vertical. Job Duties: Plans, develops, & implements initiatives, including value added services, capabilities and product launches, to allow FedEx to capitalize on opportunities within key market segments. Develops & recommends objectives, strategies & tactics to drive customer acquisition, usage & share by executing programs & events focused on high leverage market segments, launching new services & enhancements & building key insights to maintain FedEx leadership & future growth. Analyzes market, competitive & operating data to identify key market segments which offer significant incremental volume, revenue & profit, & provide recommendations for marketing opportunities. Analyzes data regarding customer needs, desires, problems & interests, & provides recommendations to address key opportunities. Acts as a liaison with cross functional department (Customer Service, Engineering, Sales, Finance, Operations, Customs, Legal) both in Canada & Globally to ensure collaboration, coordination & support for initiatives. Prepares analysis & report for, and makes presentation to, senior management. Follows up on final recommendations & implementation. Knowledge, Skills and Abilities Required: Bachelors or masters degree in marketing / business administration. Minimum 7 years experience in related B2B Marketing segment, can include across Healthcare, Aerospace, Automobile, Industrial Hands-on knowledge of Product Marketing, Program & Project Management Ability to communicate complex messages clearly and effectively to a wide range of audiences ranging from frontline employees to senior level executives. Ability to work under minimal supervision, develop and execute strategy for one or more marketing initiatives. Advanced organizational, quantitative and analytical skills Some awesome perks to working at FedEx: A competitive salary and incentives A progressive benefits programs, including health and dental coverage and pension plan A Career Investment Fund with up to $5k a year for programs or tuition reimbursement Strong Community Service programs including diverse volunteer, charity, and fundraising initiatives to give back to both local and global communities Discounted FedEx services, flights, hotels, entertainment and car rentals A fun and diverse team within an organization that has been named a Great Place to Work and recipient of several Best Places to Work awards, among others We dont expect you to deliver any helicopters or pandas but if you can deliver on this exciting job opportunity, please attach your updated resume when applying. We thank all applicants and we will contact you directly by email, not by FedEx if selected for an interview. #J-18808-Ljbffr