Job Title

ROLE OBJECTIVE: In this role as a Data Analyst/Scientist on the Data Development team, you will assist in building our core demographic, segmentation, psychographic, and behavioural data products by processing, integrating, analyzing, and visualizing a wide variety of large and small datasets. You will quickly understand and execute existing data processes while providing innovative feedback and ideas for improvement. We seek a detail-oriented, curious, creative individual who can drive change, with a strong interest in population demographics, consumer behaviour, and geography/spatial analysis. Your responsibilities will include building data products, analyzing demographic and behavioural trends, and ensuring the accuracy, reliability, and privacy-compliance of models and processes used to produce insights at small-area geographies (e.g., neighbourhood and postal-code levels). SPECIFIC RESPONSIBILITIES AND DUTIES: To effectively fulfill the responsibilities of this position, the employee must be able to complete the following: Work within the Data Development team to produce high-quality, reliable demographic and behavioural data products (e.g., population/household attributes, segmentation, attitudes/values, and consumer behaviour). Learn and apply advanced concepts and methodologies related to data products and sources. Acquire, analyze, visualize, cleanse, impute, and transform large datasets from various sources (e.g., census and administrative sources, surveys, and aggregated thirdparty datasets). Ensure data products meet strict quality control standards at various stages of the product lifecycle, verifying outputs are consistent across geographies and time (e.g., boundary changes, coverage shifts, distribution reasonableness, rollups). Analyze demographic/behavioural data outputs to ensure alignment with known population trends, settlement patterns, and market/community characteristics. Present findings and recommendations to stakeholders clearly and concisely. Create clear documentation for methodologies, assumptions, data lineage, and QC results to support reproducibility and knowledge transfer. Stay up to date on changes in Canadian demographics, census geography concepts, and data science techniques relevant to segmentation and consumer analytics. Skilled in Python for data processing, statistical analysis, and visualizations. Proficient in advanced SQL queries with a strong understanding of relational databases. Optimize data pipelines and workflows for efficiency and scalability. Strong problemsolving abilities, communication skills, and attention to detail. QUALIFICATIONS AND REQUIRED SKILLS: Education Bachelors or Masters Degree in a quantitative field such as quantitative Social Science, Data Science, Statistics, Geography/GIS, Demography, Urban Planning, Economics, or a related Engineering degree. Preferred Qualifications 1+ years of experience in building models and developing algorithms for data analysis, ideally involving demographic, survey, segmentation, behavioural, or geospatial data. Familiarity with demographic databases and APIs. Understanding of Canadian geography and spatial analysis concepts. Experience working with Canadian demographic datasets (e.g., Statistics Canada, Immigration, Refugees and Citizenship Canada (IRCC), Canadian Revenue Agency, Equifax) is an asset. Highly skilled in Python and SQL. Experience with ArcGIS Pro or equivalent GIS software is a plus. Analytical Skills Effectively researches and synthesizes complex or diverse information; uses intuition and experience to complement data and designs workflows and procedures. Innovative and capable of applying new and enhanced solutions to existing processes. Judgment Displays willingness to make timely decisions, including appropriate people in the decisionmaking process and exhibits sound and accurate judgment; supports and explains reasoning for decisions. Planning/Organizing Prioritizes and plans work activities effectively. Ability to multitask. Teamwork Balances team and individual responsibilities; Exhibits objectivity and openness to others views, giving and welcoming feedback. Puts the teams success above ones own interests and demonstrates the ability to build morale and group commitment to goals and objectives. Supports everyones efforts to succeed. Innovation Displays original thinking and creativity and meets challenges with resourcefulness. Generates suggestions for improving work. Presents ideas and information in a manner that gets others agreement. Communication Skills Able to clearly communicate ideas and expectations. Effectively listens for understanding and asks questions for clarification. Presents ideas effectively in both verbal and written form. Interpersonal Skills Approachable and easy to talk to. Relates well to people across the organization. Able to effectively build rapport with others. Uses diplomacy and tact. Maintains composure and shows an ability to resolve conflicts and gain agreement. #J-18808-Ljbffr