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Job Title


General Manager, Member Experience


Company : Ymcanab


Location : Edmonton, Alberta


Created : 2026-03-22


Job Type : Full Time


Job Description

Edmonton Health, Fitness & Aquatics Centres Description Be the Spark that ignites the potential in people! At our YMCA, we believe in the power of people. Every day, our dedicated employees and volunteers bring energy, positivity, and inclusivity to everything they do. They are the spark that ignites potential in othershelping individuals grow, thrive, and truly belong. When people feel connected and supported, communities become stronger, more resilient, and full of life. Thats the impact of people-powered change. Together, we create welcoming spaces where everyone is valued, differences are celebrated, and possibilities are endless. Be the spark. Shine bright. Help others shine too. About the Role The General Manager Member Experience at YMCA of Northern Alberta is a key member of the Health Fitness and Aquatics (HFA) leadership team, providing strategic direction and oversight to five integrated program areas: Adult Fitness, Aquatics, Day Camp, Child & Youth, and Membership. The General Manager leads a team of four Program Managers responsible for these program areas, providing direction, coaching, and accountability to ensure strong operational leadership, program excellence, and a consistent, high-quality member experience across all locations and services. Responsibilities Strategic Program and Membership Leadership Lead the development and execution of annual program and membership priorities aligned with HFA and association strategies. Provide leadership, support, coaching, and oversight across Adult Fitness, Aquatics, Child & Youth, Day Camp, and Membership program areas. Partner with centre leadership to ensure consistent, high quality program and membership experiences across all sites. Program Research, Development and Innovation Lead program research and development through analysis of participation data, member feedback, industry trends, and community needs. Identify, pilot, and advance new program concepts and service models that enhance relevance, accessibility, and member experience. Champion a culture of innovation and continuous improvement while maintaining operational discipline and program quality Ensure programs consistently meet YMCA safety, quality, and service standards. Champion The Y Way implementation, quality reviews, risk management practices, and compliance with YMCA policies, standards of practice, and legislative requirements. Program Planning & Calendar Oversight Develop and oversee the annual program calendar, including session schedules, registration timelines, and planning milestones. Collaborate with centre and association teams to support effective planning, launch readiness, and smooth membership and registration cycles. Act as the system lead for Salesforce as it relates to HFA programs and membership, with a strong working understanding of system functionality, data structures, and reporting capabilities Ensure accurate, timely, and consistent program and membership data within Salesforce and related systems. Support effective program setup, reporting, and system alignment so that programs are designed to work seamlessly with enterprise systems. Use data and insights to inform decision making, performance monitoring, and sales enablement. Coach, develop, and support Program Managers and leaders, fostering strong leadership capability, accountability, and succession planning. Establish clear expectations, provide regular feedback, and support performance development. Work collaboratively with stakeholders across the association, including IT, Marketing, Finance, Fund Development, and Operations General Managers, to achieve shared outcomes. Contribute to financial planning by aligning program design, pricing, and participation strategies with revenue and sustainability goals. Monitor program performance and trends to support informed decisions that balance quality, access, and financial viability. Demonstrate a commitment to philanthropy and partnership activities that advance association objectives and enhance member engagement. Qualifications University Degree in Recreation, Kinesiology, Community Development, Business, or a related field. 7-10 years of progressive leadership experience in program based, membership driven, or service oriented environments. 35 years of senior or multi team management experience overseeing complex programs and teams. Intermediate (Standard) First Aid and CPR-C. Able to obtain a Police Information Check and Vulnerable Sector check. Excellent organizational and time management skills. Experience working using Microsoft Office Applications and other forms of technology. Drivers license and reliable transportation. Flexibility to work evenings or weekends as needed. Why work for the YMCA? The YMCA of Northern Alberta is a charity that ignites the potential in people, helping them grow, lead, and give back to their communities. We are committed to helping our employees and volunteers reach their full potential and are recognized as a great place to work and volunteer. We offer meaningful opportunities to make a difference in the lives of individuals and the health of our communities. Joining the Y means contributing to over 100 years of providing opportunities for people to shine! Our Y serves tens of thousands of people each year through programs and services like health and fitness, licensed child care, day camps, mental health, employment and immigrant services, education and training, and services for youth, families and seniors. Our Commitment to Equity, Diversity, and Inclusion Inclusion has power, and we take strides to create a diverse, inclusive workplace where everyone can belong. Diverse teams unleash new ideas, and employees thrive in a culture that recognizes and appreciates the unique perspectives and backgrounds of others. Through our differences in how we think and act we can form innovative and effective teams and deliver organizational success. If we can make the recruitment process more accessible for you, please let us know when we reach out about an opportunity so we can work with you to accommodate your needs. In keeping with our commitment to safety and child protection, job offers are contingent on the successful completion of a Police Records Check. Prior to your first day and every three years thereafter, a Vulnerable Police Records Check is required. The YMCA only considers applicants who are legally entitled to work in Canada. We thank all applicants for their interest, however, due to the volume of applications we receive, we can only contact candidates who are selected for an interview. #J-18808-Ljbffr